So you saw all the street style pics coming out of Copenhagen Fashion Week and want to know more about Scandinavian fashion? Well, to start, there are at least 26 fashion labels that should definitely be on your radar.
Minimalist, functional, and understated on the one hand and extremely edgy, unconventional, and extravagant on the other: That’s Scandi style. Scandinavians have managed to reconcile these two seemingly irreconcilable differences in way that’s harmonious and fresh, which is why they’ve become leaders in the fashion space. It’s their willingness to play with opposites and an inimitable nonchalance that sets them apart.
But which brands and designers make Scandinavian fashion what it is? Let’s take a closer look at the Scandinavian fashion landscape and call out some of the coolest fashion labels from Denmark and Sweden right now.
Overview:
Scandinavian fashion at a glance
Danish fashion
Fashion professionals, influencers, and everyone in between all want to go to Copenhagen Fashion Week. So much so that the Nordic fashion week has now found a place in the ranks of Milan, London, and New York. Some of the Scandinavian fashion brands showing their creations there, below.
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Always in tune with the times, the Danish label Ganni is currently one of the hottest Scandinavian brands out there. In addition to the brand’s cool wardrobe basics, creative director Ditte Reffstrup is known for designing extravagant ready-to-wear pieces such as dresses and skirts with eye-catching prints that can be combined in a variety of ways and are particularly popular with celebrities, fashion influencers, and editors. Ganni also has lots of interesting sweaters, coats, jackets, and T-shirts as well as accessories, shoes, and lingerie in its range. The brand also regularly does collabs, most recently with The North Face and New Balance.
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