The capsule’s long-sleeve T-shirts, “flow” pants, and “gelato bathrobes” come in “sun-faded” tones of pearl gray, ochre, and sand, and are made of naturally dyed organic cotton. As the pieces are intended for late summer, the terry cloth is extra heavy, Hallin noted. Their enveloping substantiality is visible in the campaign, which was shot on film. Magniberg’s Bengt Thornefors suggests there is an analog quality to the products, and Hallin agrees, noting that these pieces are “homewares made in a homely way.”
They are also all-purpose in the sense that they work in and out of nature. As Thornefors stated: “Home doesn’t necessarily need to be indoors”—which is most often the case in summer where all sorts of boundaries slip away and on vacation it’s possible, as Hallin said, to “poke around doing nothing, and you feel content and happy about a very slow life.” Slow, but open to adventure—as Thornefors says, the campaign is “a little bit Astrid Lindgren.” Pippi Longstocking might, in fact, approve of this OLWS x Magniberg collaboration that celebrates, “sleep and beach, the unworn hours of life.”
Our Legacy Work Shop x Magniberg is available at magniberg.com, ourlegacy.com, in Our Legacy stores in Stockholm, London, Berlin, and Seoul, and exclusively at Dover Street Market London and Ginza.
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
Photo: JH Engström / Courtesy of Our Legacy Work Shop
