That’s the general theme for all of the characters in season two. Most of the hair and makeup didn’t aim to “tell a story,” rather, it was inspired by whatever the artists felt was right—but that certainly doesn’t mean the season is lacking in big beauty moments.
Wednesday’s graphic gala look
We know Wednesday could not care less about fancy parties, but nevertheless she always comes dressed for the occasion. Season one’s school dance, aka the Rave’N, provided the show’s most iconic scene—and look, for that matter. As head makeup and hair designer Tara McDonald shared with Allure, the milkmaid-style braids she wore back then were inspired by a photo of Alexa Chung, and a 2013 Chanel couture runway influenced the smoky black eye makeup. Fashion runways also provided much of the inspiration for the look Wednesday wore to this season’s gala, which included feathery eyeliner and, naturally, a braided updo.
For the hairstyle, Jalalvand says she took notes from Dior’s autumn/winter 2024 haute couture runway show, for which models wore pigtail braids woven together into what hairstylist Guido Palau described at the time as a “beaver tail.” Braids were an obvious choice, considering they’re kind of Wednesday’s whole thing, but the challenge was setting the look apart from her other hairstyles. “Obviously, with Wednesday, if you’re going to do some sort of updo, it has to be braided in some way, but it needs to be different from what we did [in season one],” Jalalvand says. ““I tried to make it a little different [from the Dior reference] by adding a couple of braids that loop over her ears … a nice little Victorian reference, which lends itself nicely to Wednesday’s interests.”
Jalalvand looked to ’80s street goths to create the graphic eyeliner look that flicked out from underneath the feathered mask Wednesday wore. “They have all these hugely intense graphic liners,” she says. “[Jenna and I] looked at Siouxsie Sioux references and the graphic lines she created with her eye makeup and reigned it into a softer version.”
Jalalvand used Pat McGrath Labs products to create the look, including Legendary Wear Velvet Kohl Eyeliner, Perma Precision Liquid Eyeliner in Xtreme Black, IntensifEyes Longwear Primer, the Mothership Subliminal Eye Shadow Palette, and the translucent version of Skin Fetish: Sublime Perfection Blurring Under-Eye Powder, which was key. “I didn’t put any concealer under Wednesday’s eyes, because they’re sort of meant to have that hollow look to them, but I used that powder all over her face,” Jalalvand says. “It gives this gorgeous, luminous blurring effect, [which] lends itself well to that powdered, ghostly vibe.”
