When Taylor Swift makes an announcement, the world stops to listen, and such is the case with her latest news. In a teaser clip (that’s noticeably 13 seconds long, which, as her fans know, is the most important number in Swiftie fandom) from Jason and Travis Kelce’s podcast New Heights, Swift drops some major news: Beyond the fact she is the brothers’ newest guest on the pod, she presents a mint green briefcase with orange letters and pulls out the cover of her new album, The Life of a Showgirl—a.k.a., TS12.
Glamour’s staff is full of Swifties, so we immediately dissected every part of the teaser video. One thing we couldn’t help but notice? Orange seems to be the color for this new era, as shown by Swift’s matte lip. Which leads us to the important question: What lipstick is Swift wearing in The Life of a Showgirl album announcement?
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If we know one thing about the singer, it’s that she and her team plan every step of an album launch to a tee, with plenty of seemingly innocuous Easter eggs along the way. So while some may call the Swifties crazy, all the hints have taught her fans to analyze every detail, all the way down to her lipstick color.
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In this case, her choice in lipstick is pretty simple and straightforward: Swift is wearing an orange lipstick with a velvety matte finish to match her upcoming album. Based on the orange lettering on the briefcase and her new green and orange Instagram profile picture, these two colors will be taking center stage on The Life of a Showgirl.
The day before the New Heights clip was shared Taylor Nation, which is Swift’s official social media team, posted a carousel of photos of the singer wearing orange (including one photo with Sabrina Carpenter, causing fans to wonder if Carpenter will be featured on the new album, but that’s beside the point right now), so the color orange is really the main theme here.
