12 September Beauty Launches I’m Shopping to Kick off Fall

September is all about transitions, so it only makes sense that your beauty routine should follow suit. This month, launches from beauty brands like Malin + Goetz and By Rosie Jane blend all the best bits of summer and fall. Whether you’ve already started you autumnal Gilmore Girls re-watch or are holding onto the final weeks of summer, there’s some newness for everyone. Think: citrus-y perfume, pumpkin spiced body-care, and hair tools that do it all.

Read on for our picks for September’s best beauty launches.

Native Vanilla Cream & Pumpkin Body Wash

Native

Pumpkin spice latte season has officially arrived, but the delectable scents don’t have to stop at your go-to coffee shop. Native’s Vanilla Cream & Pumpkin scent is available now, and it promises to add some sweet pumpkin goodness to every step of your self-care routine.

Sidia x Sofie Pavitt Face The Studio Candle

Sidia x Sofie Pavitt Face

A spa day is always a good idea, but it’s not always that easy to get on the schedule. Now, you can embrace the relaxing vibes of your favorite treatment room from the comfort of your home. Sidia and cool-girl esthetician Sofie Pavitt teamed up to launch The Studio Candle. The scent channels the vibes of Pavitt’s NYC studio with notes of yuzu, rhubarb, neroli, and blonde woods.

Malin+Goetz Niacinamide Restorative Cream

MALIN+GOETZ 

Malin+Goetz’s latest and greatest is a new face cream that addresses signs of aging, including fine lines, wrinkles, and sagging skin. With niacinamide and gentle actives (like nameko mushroom and alpha arbutin), this formula works to hydrate your skin while improving its texture and tone.

Sarah Creal Beauty Eyes Up Creamy Kajal Liner

Sarah Creal Beauty

It’s hard to find an eyeliner that lasts, especially on textured eyelids. This new launch from Sarah Creal Beauty aims to remedy that. Created with 40+ users in mind, the creamy liner is formulated for easy application and a smudge-proof finish.

Eighth Day Ultra-Rich Intensive Moisturizer

Eighth Day 

Some skin-care is worth the investment. This new moisturizer from Eighth Day was developed by dermatologic surgeon Dr. Antony Nakhl to address skin concerns at the cellular level. It’s formulated with three weights of hyaluronic acid and the brand’s signature peptide-rich plasma to restore skin’s volume and boost hydration.

Anastasia Beverly Hills MicroStroke Brow Pen

Anastasia Beverly Hills 

There was a time when intensely bold brows were all the rage, but now, a more realistic look is dominating beauty trends. This new MicroStroke Brow Pen from Anastasia Beverly Hills makes this so much easier to achieve. The pen has an ultra-fine tip, making it simple to create thin strokes that mimic real hair. The spoolie on the other end helps finish off your brows.

Shark Glam Hot Tool Air Styling & Drying System

Shark

Shark’s new Glam Hot Tool Air Styling & Drying System has everything you need to unveil your best hair yet—seriously, feel free to get rid of the rest of your hair tools. It can replace your go-to flat iron, curler, round brush, and hair dryer. All the tools use a combination of ceramic coating and airflow technology for a frizz-free, glossy finish and speedy styling. Plus, you can choose from a Straight/Wavy or Curly/Coily system for your perfect blowout.

Dae Cactus Fruit 3-in-1 Styling Cream + Taming Wand in Desert Peach

Dae

A slick-back is easier said that done, but this launch from Dae makes touchups easy. Tamp down flyaways and smooth frizz with the brand’s beloved travel-sized styling cream and wand, now available in a yummy peach scent that you’ll want to wear as perfume. 

Dior Rouge Dior On Stage Lipstick

Dior

Your lips deserve the best. Dior’s new Rogue On Stage lipsticks give your pout some instant color and hydration. The result? Smooth, plumped lips with noticeable pigmentation. Available in 10 long-lasting shades, there’s a lipstick option for everyone.

Estée Lauder Glossy Pout Tinted Lip Oil

Estée Lauder

Lip oil is always a good idea, especially as temperatures cool down and dry lip season begins. New from Estée Lauder, this oil uses hyaluronic acid, botanical oils, and vitamin E to provide 24-hour moisture. 

Aerin Amber Musk Vanille Eau de Parfum

AERIN

A change of seasons is the perfect time to find your next signature scent. Start with Aerin’s newest launch, the Amber Musk Vanille Eau de Parfum. This limited-edition gourmand fragrance has notes of vanilla and marshmallow. Orange flower and rose centifolia add a floral layer to the sweet scent.

By Rosie Jane Remi Eau de Parfum

By Rosie Jane 

Citrus scents and flavors are everywhere in the summer months, but that doesn’t mean you have to leave that zest behind. By Rosie Jane’s new perfume contains notes of mandarin, cardamom, and white amber for a fresh fragrance that’s warm and citrus-forward—perfect for the final days of summer.