“I fully believe I was a cowgirl in a past life,” Kendall Jenner says—a declaration that fully sets the tone for Vogue’s October cover, where she and Gigi Hadid step into a Western-ranch reverie. The backdrop nods to Yellowstone, but the styling flips grit into glamour, translating the ranch into high fashion and a modern kind of romance stretched across an endless horizon. Kendall and Gigi are captured as they gallop through endless fields in Alexander McQueen prairie dresses, wading through water in Dior, and unwinding in the tack room while draped in Marc Jacobs. Accessorized throughout in black cowboy hats and classic boots, the pair proves that cowgirls make the best kind of cover girls.
This season, western culture isn’t simply a reference; it dominated the Fall 2025 runways. Versace delivered cropped Western shirts and embellished low-rise jeans that felt equally ready for line-dancing or commanding the city’s lights. Chloé, Ralph Lauren, and Dior reimagined prairie dresses and romantic expressions, while Calvin Klein and Isabel Marant recast flannel back to its origins. Ranchy accessories took center stage as well: Ralph Lauren showcased layered silver jewelry that paid homage to family heirlooms, while Schiaparelli and Dsquared2 transformed belts into maximalist adornments. Prada and Gabriela Hearst redefined cowboy boots, proving they are no longer confined to rodeos but ready to strut the city’s sidewalks. Together, Fall 2025’s hottest collections solidified western codes as the perfect go-to inspiration for the transitional weather.
Street style has only sped the trend along. Bella Hadid’s ranch-core—vintage denim, worn-in boots, and shrunken jackets—has gone viral, with everyone now looking to find their rodeo boyfriend too. The appeal is clear: Western wear taps a craving for authenticity, nostalgia, and clothes that feel lived-in yet ripe for reinvention.
Prairie Pastels
The season’s defining silhouette reads soft but never saccharine. Think Chloé’s billowing voile and whisper-weight georgette, balanced by grounded details—tucks, pintucks, ladder lace—that keep the romance from veering into costume. Ralph Lauren’s lace-trimmed, floor-sweeping gowns add heritage gravitas, while Dior’s nipped waists and clean necklines modernize the prairie code for city life.
Americana Tees
The graphic tee has long been a canvas for wearable manifestos or identity. Recently, fashion houses have taken their own approach to the closet staple, reimagining it as an elevated essential. To celebrate the cover, we partnered with Diamond Cross Ranch to create our own Americana tee—as seen on Kendall Jenner in the pages of our October issue.
Sterling Silver
Silver jewelry took on a bold look this fall, seen in layered pendants, stacked cuffs, and bold belt closures, embodying a sense of heritage. My recent favorite is the Juju Vera cuff, which can be seen as both a modern staple and a substitute for a family heirloom that will patinate beautifully over time.
Flannel Classics
This is not your borrowed-from-the-barn shirt—flannels returned with a fresh sophistication this season. Calvin Klein and Isabel Marant reimagined the workwear staple in tailored cuts and sophisticated fabrics. Once tied to rugged Americana, the flannel shirt has now become a closet staple—ready for layering downtown or a weekend escape.
Wild West Walkers
The It accessory for Fall 2025? The cowboy boot. From Prada’s menswear to Gabriela Hearst’s refined silhouettes, the runways confirmed its staying power. No longer bound to rodeos, the boot’s sharp point and sleek modernity can instantly elevate anything from slouched denim to evening tailoring.
Trailblazer Buckles
This season, the Western belt returned as a classic—but it was the multistacked iteration that truly stole the spotlight. Seen at Schiaparelli and Dsquared2, layered buckles and bold western motifs commanded our attention, transforming the accessory into a centerpiece rather than a finishing touch.
Ralph Lauren
Metal-accent leather belt
Rodeo Denim
From runways to retailers, the ’70s revival is undeniable. The bootcut jeans’ versatility and flattering shape make them the ultimate day-to-night staple, effortlessly styled with boots, sneakers, or pumps. Fabrics are skewed structured with a whisper of stretch—hold without the squeeze.
Cowboy Toppers
Cowboy hats came back into focus this season, looking no longer like a Western trope but a runway essential. The accessory elevates any look, from a Willy Chavaria denim and blazer pairing to Dsquared2’s faux fur capes.
