If there’s one thing we can rely on Amazon for, it’s a constant stream of sale events—the latest of which has just been announced. Prime Big Deal Days 2025, the fall successor to the massive summer event, is officially slated to run from October 7-8. Expect markdowns across fashion, beauty, home, and electronics from all the best-selling brands. And while we may still be three weeks out from the start date, that doesn’t mean we can’t do a little planning; so, we polled the Vogue Shopping team for a curated list of pre-Prime Day Amazon finds we’re hoping to shop.
Vogue Editors’ Must-Have Prime Day Picks:
Featured in this article
The Hydrating Face Mask
Biodance Bio-Collagen Real Deep Mask
SEE MOREThe Noise-Canceling Headphones
Apple Airpods Max
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From beauty essentials to wardrobe basics to affordable takes on the season’s top trends, we’re expecting no shortage of Prime Day 2.0 deals. Of course, those who’ve shopped the sale before know that many of the best Amazon Prime Day deals aren’t in the clothing department at all. Discounts on tech, home, and skin- and hair care are where it’s really it. Plus, an honorable mention goes to the best Prime Day beauty deals—during the summer deals, we saw plenty of buzzy K-beauty brands offering best-sellers on sale, and we’re hoping for a repeat.
Ahead, a look at all the items Vogue editors hope are on sale ahead of Prime Big Deal Days.
The Travel Investment
“I am in desperate need of a weekender duffle to use as my personal item for upcoming travel. I’m not sure how I’ve been living without one, but this one by Rains looks sleek and spacious. On beauty, I’ve just ran out of U Beauty’s Super Hydrator—a lush cream packed with peptides, hyaluronic acid, and grape seed oil to keep my skin flake-free through winter. If these go on sale for Prime Day, I’ll add to cart immediately.” —Kiana Murden, senior beauty shopping writer
The Super Hydrator Hyaluronic Acid Moisturizing Cream
The Wardrobe Basics
“I live in my Leset tees but my go-to white one has seen better days—if the Margo ends up going on sale (as so happened for a brief window this summer), I’ll be getting both the black and white this time around. I also ran out of moisturizer a few weeks ago and have yet to find a suitable replacement. I think I might fall back on Embroylisse’s, an old favorite I come back to when in doubt.” —Talia Abbas, associate director, shopping
The Beauty Cabinet VIPs
“Two things I can’t live without: a good face serum and trusty toothpaste. The iS Clinical Pro-Heal Serum has been part of my beauty regimen for five years, and it has been transformative. More recently, I added Marvis toothpaste into my daily routine, and it’s the real deal. The beautiful packaging makes it even better.” —Andrea Zendejas, commerce market editor
The Handy Restocks
“After my luggage recently took a spontaneous solo trip to Zurich courtesy of KLM, I am espousing the importance of AirTags to everyone I know—and definitely buying more during Prime Day. I also like to use Amazon sales as a time to stock up on basics; this colorful hand sanitizer trio isn’t the most exciting purchase, but it’s an essential (and the sleek packaging looks nicer than most).” —Elly Leavitt, lifestyle commerce editor
Noshinku
refillable hand sanitizer 3-pack
The Maternity Musts
“I’m in full mama bear, soon-to-be mommy mode with my nesting at this point—only three months to go, and time flies! I’m focusing less on myself and more on what the baby will need, like the Snoo smart sleeper for effortless rocking and napping, and the Miku smart monitor for safety and an eased mind.” —Cortne Bonilla, senior commerce writer
Snoo
Smart Sleeper baby bassinet
The Morning Routine Staples
“My two daily essentials are in need of a restock! I can’t start my morning without a cup of peppermint tea or applying the EltaMD tinted sunscreen. It gives me the perfect balance of lightweight coverage and reliable protection, making it easy to get the no make-up makeup look.” —Minty Mellon, commerce market editor
EltaMD
UV Clear Tinted Face Sunscreen
The Wedding Day Tech
“I’m looking for a vlogging camera to capture many of our wedding-related moments and events, from the bachelorette and bridal shower, to the honeymoon—not for social media purposes, but so that, years from now, we can look back on this special time. I’m eyeing this Sony ZV-1 II camera, along with this Joby GorillaPod tripod… Fingers crossed that they go on sale!” —Alexandra Ditch, associate commerce editor
The Apartment Buys
“I’ve been living in the same apartment for over two years so I’ve been looking for ways to refresh the space without necessarily buying new furniture. This Smeg toaster has been on my wish list for a while, and visually I think it would make a great addition to my kitchen counter. I also want to get some new kitchen towels, and these striped ones are calling my name.” —Fred Sahai, associate commerce producer
Shop More Vogue Editor-Approved Amazon Staples Pre-Prime Day:
Brooklinen
all-season down comforter
Biodance
Bio-Collagen Real Deep Mask
Neutrogena
Hydro Boost Water Gel with Hyaluronic Acid
Saie
Lip Blur Soft-Matte Hydrating Lipstick
RoC
Retinol Correxion Eye Cream
Sulwhasoo
Concentrated Ginseng Renewing Cream
Crest 3D Whitestrips Professional Effects
Dyson
Airwrap i.d. Multi-Styler and Dryer
Wonderskin
Wonder Blading Lip Stain Peel Off Masque
