The Amazon Prime Day October 2025 dates have been announced—so mark those calendars now, for Tuesday, October 7 and Wednesday, October 8. Since we have a few weeks before Prime Day sales officially break, it doesn’t hurt to start loading up your cart and taking advantage of all the early steals happening now sitewide, across both fashion and beauty. There’s no better time to snag major wish list items and a few surprises, with loads of new pieces seeing limited-time markdowns, leading up to the opening day.
Vogue’s Guide to the Best Early Prime Day Deals 2025
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The Cozy Cashmere Knit
Naadam The Original cashmere sweater
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For starters, it’s a great moment to scoop up those of-the-moment, fall fashion finds—like a transitional skirt from Aligne, to style with leather jackets and button-ups as we face a new season. Don’t miss out on luscious cashmere sweater deals either—the creamy crewneck from Naadam is calling our names—or go the fall floral route with a billowy, printed blouse from Ulla Johnson, ideal for pairing with a timeless pair of Levi’s blue jeans and a suede handbag from Madewell.
Don’t skimp on filling your cart up with limited-time only, sale beauty buys, either, like the Ulike’s hair removal device, R+Co’s pomade stick, and plenty of must-have makeup and skincare deals, well before Prime Day October 2025 commences. Plus—you’re going to want to check out our own list of Vogue editor favorites, from the perfect T-shirt everyone loves from Leset, to Smeg’s design-forward toaster and a fresh pack of Apple Airtags and new, waterproof weekender bag from Rains—hello, fall travel!
Ready to hear (and see) more? Start perusing all our favorite fashion and beauty deals (and beyond!), ahead of Prime Day October 2025.
The Very Best Early Prime Day Deals 2025, by Category
Early Prime Day Editors’ Picks
If you’re wondering where to start on your early Amazon Prime Day journey, Vogue’s editor picks is a good place to begin. While the majority of these selects aren’t marked down yet, there’s a good chance they might if history repeats itself. Among them you’ll find the perfect T-shirt, cosigned by fashion editors, plus chic home buys, like Smeg’s retro toaster, and skin-care staples from U Beauty and French pharmacy favorite, Embryolisse, that our beauty editor loves. Plus—get ready to pack for a weekend away with a waterproof duffle bag and a fresh pack of Apple Airtags. (You can never be too sure about the whereabouts of your belongings!)
Early Prime Day Fall Fashion Deals
A little digging certainly has its rewards: our editors unearthed early marked downs on classic denim, cozy cashmere knitwear, and of course, fall’s best accessories—including our top picks for boots, sneakers, and suede handbags (at a steal!) to face the change in temperatures with style.
Naadam
The Original cashmere sweater
Vans
Ward low-top trainers sneakers
Early Prime Day Beauty Deals
A new season means new beauty routines and early Amazon Prime Day deals are here to help. Choose from on-sale skincare, makeup, haircare, and devices—the best Amazon has to offer—such as Neutrogena’s hyaluronic cream, L’Oréal’s volumizing mascara, and the perfect shade of red lipstick from Revlon. Don’t overlook the device section, either—Ulike’s hair removal is reduced in price, much to our excitement.
Neutrogena
Hydro Boost Water Gel with Hyaluronic Acid
L’Oréal
Voluminous Panorama Mascara
Revlon
ColorStay Suede Ink Lipstick
RoC
Retinol Correxion Eye Cream
Levoit
Smart Warm and Cool Mist Air Humidifier
