What is blonzer, you ask? You can probably guess from the name alone. In the past year, the beauty world has been all about the best blushes, then conversation turned to bronzers thanks to the craze for Rhode’s compacts. Now, the trend cycle is focused on blonzer.
Put simply, blonzer is a hybrid product that combines those two beloved bestsellers (blush, bronzer) into one. Now you can meet even the strictest carry-on luggage restrictions as you set off on your summer vacations. Even if you aren’t traveling this year, it’s a way to still get that sun-kissed glow.
Though technically a made-up term, “blonzer” refers to a combination of blush and bronzer that evokes that very specific, warm, brownish, golden shade of someone who’s been on vacation for more than five days. You know those times you’ve been flushed from the heat and a little more sun exposure than is recommended? Now you can stay in the shade and get the same effect by applying blonzer.
MILAN, ITALY – APRIL 23: Dolma Lisa Dorjee wears a pink micro-check shirt, a dark burgundy knit vest, an oversized light wash denim jacket with shearling collar, wide-leg light wash jeans and dark brown leather loafers, carrying a dark brown suede top-handle bag with gold chain detail, with dark hair worn down during the Milan Design Week 2026 on April 23, 2026 in Milan, Italy. (Photo by Valentina Frugiuele/Getty Images)Valentina Frugiuele/Getty Images
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What is blonzer?
It’s a unique product that simplifies your routine—in fact, it reduces it to a minimum—and gives you the kind of makeup that’ll make you feel like Gisele Bündchen on the cover of Sports Illustrated in the early 2000s. Blonzer is a simple and effective way to recreate that post-vacation glow, even if you still have a little while to wait for your actual vacation.
Fara Homidi, a high-end beauty brand created by the celebrity makeup artist of the same name, specifically created a blonzer, in line with its “slow beauty” philosophy, in order to offer a product that creates a precise sun-kissed effect. “When you tan, your skin takes on a golden tone, but also some pinkish hues on the cheeks,” she said of the launch. “I wanted to create a product that would deliver both of these effects.”
There are several beauty brands on the market offering products that are a cross between a bronzer and a blush. Some of our favorites, below:
