Tommy Hilfiger recently launched its Tommy Jeans Always Denim collection for Fall 2026, and to put it plainly, it’s extremely good. The brand is known for its denim apparel for a reason, and it’s hard not to also be pulled in by the nostalgia its signature red-and-white logo holds from iconic appearances throughout the ‘90s — particularly its deep roots in hip-hop and skate culture (Aaliyah’s print and TV ads from the time are still referenced and beloved to this day). “Through every decade [denim has] evolved with music, youth culture and changing attitudes, yet never lost that timeless appeal,” said Hilfiger in a press release.
For this new release’s campaign, the brand tapped Romeo Beckham as its star of choice, photographing him around The Mark Hotel in New York City in various denim outfits. “There’s no right or wrong way to wear denim — that’s the whole point,” Beckham shared in a statement. “One day I’ll wear it with a leather jacket, the next with a classic white T-shirt. You can take inspiration from rock, prep, or vintage, any kind of style.” The Zoe Report team couldn’t agree more. Whether styled with a minimalist tank top for a model-off-duty vibe or a vintage graphic top for something a little punkier, TZR editors took an assortment of Tommy Jeans silhouettes — including barrel leg and baggy fits — for a spin, incorporating each of our personal styles in every ensemble.
See how each of us sartorially accompanied the capsule’s offerings, and shop our favorite pieces, below.
Brooke Frischer, Senior Fashion Editor
Brooke Frischer
“There’s truly nothing better than a pair of jeans that feel like a cozy set of sweats. It’s an added bonus that this style from Tommy Jeans has an intentionally sizable (but not offensively big) rip on the right leg, making it the ideal lightweight, airy denim for the awkward inbetween-summer-and-fall weather New York City is currently experiencing. I love how baggy they are, too. I also sized one up so that they’d hang around my hips versus over my belly button, which is my personal rise-preference for prime comfort. I styled the bottoms with another wardrobe staple: a white tank top. A violet-and-pink striped poplin button-up from Gap added the right amount of color I always seek in an outfit, while various rings and earrings from Jenny Bird and Agatha Paris added an extra dash of pizazz. I also must flex my double-layered beaded cord necklace, which I made at a recent Birkenstocks x Staud crafting event, held in celebration of their new clogs collaboration.”
Eman Naseer, Assistant Social Editor
Eman Naseer
“Barrel jeans have been trending for some time, and I’ve been very intrigued by the silhouette. They feel like the apex of our cultural obsession with baggy jeans. When I’ve tried pairs in the past, I’ve found some of them to sit slightly awkwardly, ballooning at all the wrong points. These Tommy Jeans don’t have that problem. They flare out right below the hips and create the perfect curved structure without creeping toward cartoonishness. In fact, they look almost like a regular pair of jeans but with a subtle avant-garde flair. For styling, I kept things super simple, adding a vintage graphic tee from Miss Sixty and some Tory Burch slides to tie in the red from the top. It’s the perfect casual look with a bit of edge.”
Kelsey Stewart, Fashion News Writer
Kelsey Stewart
“Styling these fire engine-red jeans brought me back to high school, when, much like my fellow teens, I collected denim in nearly every shade — think hot pink, cobalt blue, etc. Naturally, I took a more modern approach this time around, wearing them with an on-trend tiger-print top and luxe brown woven bag. For added fun, blue-and-red Havaianas flip-flops (complete with charms!) rounded out the look. Needless to say, these red jeans will be a staple in my fall and winter wardrobe.”
Noelia Rojas-West, Fashion Market Assistant
Noelia Rojas-West
“Tommy Hilfiger is known for its quality denim, and with barrel-leg jeans becoming such a major trend, I thought it could be fun to add a pair to my wardrobe and style them with some pops of color. Blue and red work so beautifully together, and paired with the charcoal-like color of the denim, it created a fun, slightly edgy twist. I styled the jeans with ballerina flats and hair clips to add just the slightest touch of femininity, creating an overall look that feels very me.”
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