Notte Jewelry has been releasing Y2K-aesthetic accoutrements since 2020, sourcing much of its candy-looking materials between New York and Italy. Susan Alexandra has been known for its kitschy charm- and bead-covered accessories since 2014, while Wabi-Sabi has been crafting comically large (and fabulous) pendant necklaces since 2021, rounding out the market for serotonin-packed, bejeweled pieces.
There’s also Zara Larsson to thank for the newfound interest in maximalism. With the help of her makeup artist, Sophia Sinot, and stylist, Caterina Ospina, the singer has been consistently delivering over-the-top glam filled with vibrant pink and blue eyeshadows, tons of glitter, handmade crystal garments, and 3D body gems for her recent performances, undoubtedly laying the groundwork for the “whimsymaxxing” phenomenon.
As the ultimate rebellion to the “clean girl” movement, it’s true that “whimsymaxxing” has been adopted overwhelmingly in the beauty space. But that doesn’t mean you can’t welcome the trend into your everyday wardrobe. Rhinestone-embroidered denim, oversized lucite jewelry, and paillette-garnished skirts are readily available to shop. Whether you’re looking to dive headfirst into more-is-more dressing or simply looking for some standout ornamentation to add to your minimalist closet, there’s a way for anyone to incorporate “whimsymaxxing” into their style. See and shop our favorite items below.
