How does Allure test tools for Best of Beauty?
We test hot tools, brushes, and hair accessories over months of real-world use to evaluate performance, ease, comfort, and durability. When we test hair tools, we look at heat distribution, styling results, frizz control, and damage protection. As for makeup brushes, we assess grip, softness, blendability, and how well they work with different product textures. And for hair accessories, are they cute? Do they hold up all of our editors’ hair?
Are the winning hair tools safe for damaged or color-treated hair?
Yes, many of the award-winning blow-dryers, flatirons, and curling irons use advanced heat control technology to prevent damage. Look for features like ceramic plates, ionic airflow, and customizable temperature settings that help protect fragile, chemically treated, or color-treated hair.
Are these Best of Beauty-winning makeup brushes good for beginners or everyday use?
Absolutely. We awarded brushes that blend easily, feel soft on the skin, and work with a variety of products and textures (powders, creams, and liquids). Whether you’re building a basic brush kit or upgrading your tools, these winners are user-friendly, high-performing staples.
What kinds of tools are included in the Best of Beauty awards?
This category includes blow-dryers, flatirons, curling irons, diffusers, hot brushes, and styling accessories, as well as makeup tools like powder brushes, foundation brushes, contouring brushes, and makeup sponges. We test for control, comfort, and finish on a range of hair textures and skin tones and types.
How do I clean and care for my brushes and tools?
We recommend washing makeup brushes weekly using a gentle cleanser or brush soap, and letting them dry completely before using again. For hair tools, unplug and wipe with a damp cloth to remove dust and/or product buildup. Clean tools always perform better!
