We don’t hand out Allure Best of Beauty Awards just because something smells nice or comes in a pretty bottle. A product has to seriously impress our editors—and Color Wow’s Insta-Wow Advanced Dry Shampoo did exactly that, earning itself a 2026 Best of Beauty Award.
The reason? This isn’t just another aerosol mist that soaks up enough oil to get us through one more day. I mean, sure, yes, it does do that, but it does so without leaving a trace behind. The microcrystalline rice starch in the formula does the absorbing, while olive leaf extract levels out sebum production.
Every time we use it—by shaking the can and spraying into roots six inches away—our hair always looks shockingly close to actually being washed. Just a few spritzes and a quick zhuzh buys us extra time without spending another day wondering if everyone else can tell.
Color Wow Insta-Wow Advanced Dry Shampoo is in the October Allure Beauty Box.
