And it’s finding its way into some very fashionable hands. You might spot a Blue Nile tennis necklace around the neck of your favorite influencer, or its diamond rings and earrings on the likes of Laura Harrier and Rainey Qualley, two of the brand’s cool-girl collaborators. A diamond, it seems, is now as likely to accompany a white T-shirt as a white dress.
Naturally, the company that helped pioneer online diamond shopping hasn’t abandoned the internet. You can still peruse its offerings from your sofa (including the diamonds you have absolutely no intention of buying). But Blue Nile has since ventured into the real world, too, with showrooms across the country. Because even in the age of e-commerce, there’s something rather irresistible about trying on a very expensive piece of jewelry.
Whether you’re shopping for a once-in-a-lifetime purchase or simply indulging in a little wishful thinking, there’s plenty to discover. Below, the Blue Nile collections worth getting acquainted with.
Tennis Jewelry
The tennis bracelet has one of jewelrys better origin stories. Its name famously entered the fashion lexicon after Chris Evert’s diamond bracelet came loose during a match at the 1978 US Open, prompting a pause in play while she searched for it.
At Blue Nile, the tennis lineup goes well beyond the traditional strand of round diamonds. There are emerald-cut stones set horizontally in yellow-gold bezels, giving the classic bracelet a more geometric, almost Art Deco quality. The matching east-west tennis necklace is particularly interesting, with its procession of rectangular diamonds framed in gold. For something less extravagant, the mini half-tennis bracelet places a row of emerald-cut diamonds along a delicate paperclip chain, an appealing option for stacking with a watch or other bracelets. And then there are the classic round-diamond necklaces, which have become something of a modern wardrobe staple.
Blue Nile
graduated diamond necklace
Blue Nile
