Consider spring 2027 the season of the unexpected. In years past, our most saved images story typically align closely with our top ten most-viewed collections of the season, however this season the data surprised us.
When it came to the images our audience saved most, it was a huge win for American designers from legacy labels like Ralph Lauren and Tory Burch to more emerging designers like LoveShackFancy and Cult Gaia. But that doesn’t mean that our most-saved images list ignored our European compatriots. We’re happy to report that marquee brands like Chanel, Dior, Prada, and McQueen were well represented.
If the most-saved list of the season has any correlation with what users will most likely buy next spring when they hit stores, we can safely say that sexy is back—a number of the looks featured corsets, sheer fabrics, and barely-there styling. Ralph Lauren’s low-cut fringe top was an editor favorite here at Vogue and we see many of our app users agreed.
Below, check out the list of the most-saved images of the spring 2027 season.
