Today, Fifi’s has maintained its legacy as a must-visit shop located in the heart of the French Quarter. The shop’s creative director, Bridget Broyles, leads all of the wig designs, though the co-owners also make wigs there as well. “Fifi’s exists for fun,” says O’Donnell. “Walk in and you’re surrounded by stacks of wigs in every color, headpieces and fascinators on every surface, and glitter in every nook and cranny. Nothing is quiet about it—and that’s the point.”
The store offers both ready-to-buy and custom-made wig options to fulfill any look or vision. “We have hundreds of wigs in every style, color, and length, piled high and ready to go out of the box,” says O’Donnell. “Anyone can walk in off the street and walk out looking like Dolly.”
The custom wigs are what the shop are known for best. Year-round, clients will walk in with a specific character they want to embody—and the shop will create the perfect wig to complete the look. The sky is the limit when it comes to creativity: They have fashioned wigs to evoke butterfly wings, disco balls, tropical gardens, and have even designed a Friday the 13th-themed slasher wig, too. “We love meeting people where they are, bringing their vision to life, and making them feel beautiful, and we work to make that experience accessible to everyone,” says O’Donnell. “They might have $60 to spend or $600.”
