It’s hard to imagine that as little as 20 years ago, if Puglia was known to those outside of Italy at all, it was simply for being the heel on the peninsula’s boot. Fast forward two decades later, and the best hotels in Puglia have not only firmly cracked the code for a perfect Mediterranean vacation, they rank among the most desirable destinations for Italophiles who want to venture beyond the well-established tourist hotspots of Tuscany and the Amalfi Coast.
It’s not difficult to see why. The relatively flat landscape features some of the most gorgeous towns in Italy—from the bleached walls of Ostuni to the quaint domed roofs of Alberobello’s traditional trulli—most of which are packed with knotty medieval streets, gleaming white Baroque churches, and bustling markets. Around its lengthy coastlines you’ll find some of Italy’s most pristine beaches, from soft white sand to rocky plunge pools with crystal clear water. Then, of course, there’s the food. Puglia’s specialty, given it spans both the Adriatic and Ionian seas, is the freshest fish imaginable, with sea urchins and octopus serving as a particularly delectable highlight. It’s the birthplace of burrata, too; and don’t forget to try some orecchiette, handmade by a nonna on the winding streets of Bari’s old town.
It also helps that there is now a burgeoning scene of luxury hotels, all offering a surprisingly diverse mix of experiences. There are the traditional masserias, or farm complexes, with their whitewashed walls, rustling olive groves, and dusty pink sunsets, which have played no small part in it being nicknamed by some as “the new Tuscany,” even if comparing it to other Italian regions feels like underselling Puglia’s specific charms. Meanwhile, in Salento, the southern part of the region—the stiletto on the heel of the boot, if you like—a number of small-scale boutique hotels are offering a more eclectic range of genuinely unique stays.
All of which is to say, there’s never been a better time to visit the region. Here, Vogue rounds up seven of the best hotels in Puglia to visit this summer—and return to, again and again.
A pool area at Borgo Egnazia. Photo: Aldo Ricci
