Travel has always inspired fashion—but this summer, a number of brands are making that association more literal by popping up at some of the world’s most famous vacation hotspots. Although “pop-up” might be a bit of an understatement here: take Burberry’s takeover of Somerset hotel The Newt, where they mowed their iconic check motif into the croquet grounds.
Some, like the English fashion house, put their stamp on hotels; others, like Jacquemus and Loro Piana, curated buzzy beach clubs. Meanwhile, Loro Piana is (temporarily) operating out of a Forte dei Marmi flower stand. Below, find a roundup of the best fashion pop-ups of the summer, whether they are in the Hamptons or Ibiza. Talk about lifestyle.
Burberry and The Newt in Somerset
Photo: Courtesy of Burberry
The English house transformed The Newt in Somerset, the bucolic English countryside hotel, into a Burberry check-filled oasis: the famous motif is mowed into their croquet lawn, and also covers everything from badminton nets to golf carts to a hot air balloon. Naturally, their on-site boutique is overflowing with Burberry products as well.
Ulla Johnson and Quinta de Comporta
Photo: Angeline Terestchenko
