Browsing: Win

This messaging shift was necessary. “Nike’s historic advantage has narrowed,” says Ellie Thorpe, director at Kantar’s BrandZ, noting that its…

Despite what you might think, most tennis players don’t have a lot of control over their kits. Between sponsorship deals…

About 20 minutes before Exemplar Luxury Group (formerly Saks Global) hosted its first-ever client dinner, CEO Geoffroy van Raemdonck is…

It’s been an odd one, this year’s Wimbledon, hasn’t it? The early Serena-is-back frenzy has settled down, in the wake…

If summer 2026 is the summer of sport, for fashion brands, it’s also the summer of WAGs — the wives…

Honestly, being in Los Angeles during the Knicks’ NBA Finals title win this weekend was somewhat painful. I love my…

Always-on soccerTo successfully balance these big cinematic campaign moments, brands must consider digital cutdowns and IRL translations of the message…

Just remember: Even though this may be the last step in your makeup routine, you’ll still need to make a…

Young will start rehearsals for a starry off-Broadway revival of The Whoopi Monologues during the last few weeks of Proof’s…

Adidas is on a winning streak. On April 29, the German sportswear giant said that revenues for the first quarter…