When you’re a makeup maximalist in your 70s, finding a foundation that provides ample coverage—yet still appears skin-like, without exacerbating fine lines and wrinkles—can be tricky. This comes from my 72-year-old mom, who laments the cakey, unnatural finish of most makeup products. So, when I stumbled upon a foundation beloved by thousands of mature shoppers for its skin-like finish and wrinkle-smoothing properties, I implored my mom to buy a bottle—especially now that it’s on sale for $15.
The foundation’s diminutive price tag is hardly indicative of its quality. Case in point? Helen Mirren, a L’Oréal brand ambassador, donned the formula for a red carpet appearance in 2024, along with the brand’s corresponding under eye-concealer—which is now $13, I’d like to add.
L’Oréal Paris True Match Nude Hyaluronic Tinted Serum Foundation
Amazon
The L’Oréal Paris True Match Nude Hyaluronic Tinted Serum Foundation has an ultra-lightweight, texture-smoothing formula that provides medium coverage and a radiant, natural-looking finish. Infused with skin care ingredients known to plump, smooth, and hydrate, making it a win for mature skin and anyone seeking to smooth out fine lines. In addition to its ability to instantly smooth out the appearance of texture, the serum-infused foundation helps to fade fine lines on a deeper level in as little as three weeks, per the brand.
As for its wrinkle-smoothing magic? Hyaluronic acid is primarily to thank. Hailed as skin care’s hero hydrator, the moisture-loving molecule and humectant instantly quenches withered skin. In turn, it softens the appearance of fine lines (which are most prominent when skin is dry). L’Oréal’s foundation also contains glycerin, which also attracts moisture to plump skin “well beyond its time of application and absorption,” dermatologist Dr. Melanie Palm, MD, previously told InStyle.
More than 10,000 shoppers have purchased L’Oréal’s skin care-infused foundation in the past month alone—and for good reason, if reviews are any indication. According to a 75-year-old reviewer, it applies “like a dream,” without caking, and resists “drifting into [their] lines.” Another fan echoed similar sentiments, noting it “doesn’t settle into fine lines and wrinkles.” They praised its “natural” coverage, which imparts a flattering “glow” without looking “shiny.” It is “a truly beautiful foundation for mature skin,” they concluded, saying it even outperforms “pricey” picks they’ve tried.
Finally, a 40-year-old fan and self-proclaimed makeup minimalist says their skin is “smoother, plumper,” and has a more “even” tone thanks to this affordable foundation. They even shared that one of their coworkers commented on their “glowing” skin and immediately asked for the link to buy the tint for themselves. I’m sold, too—and I intend to sample my mom’s bottle when I’m back home.
For a lightweight, skin-perfecting foundation that plumps and smooths fine lines on contact, shop L’Oréal’s True Match Nude Hyaluronic Tinted Serum while it’s still marked down to $13 at Amazon. Hurry—Prime Day ends tonight. Consider similar skin tints infused with anti-aging ingredients, below.
It Cosmetics Your Skin But Better CC+ Cream
Amazon
L’Oréal Paris Age Perfect Radiant Serum Foundation
Amazon
Covergirl Simply Ageless Skin Perfector Essence Foundation
Amazon
