Does your taste in fragrance change with age? Actor, singer, and Rare Beauty founder Selena Gomez thinks so.
“The last time I did a fragrance, I was about 18,” the star says while Zooming in from her Los Angeles home. “I knew that I wouldn’t do another one until the time was right.”
And now, that time has come: Meet Rare Eau de Parfum, a gourmand fragrance announced today and officially for sale on August 8. “Some of my best memories were made while I was creating this scent in a little test tube,” Gomez says. “I got engaged, celebrated my birthday. It’s something that really feels like a piece of me and embodies the place of life that I’m in right now.”
For the star, that place is soft and cozy: the scent is filled with notes of caramel and vanilla—“warm with just a touch of spice,” she says—along with sandalwood. It was named after her 2020 song “Rare.”
Another special aspect of the fragrance is its bottle, which was designed with accessibility in mind. “I have dexterity problems from my lupus, so sometimes it’s hard for me to do something like open a bottle of water,” Gomez shares. That’s where the Made Accessible Initiative at Rare Beauty, along with the Casa Colina Research Institute (an organization that works with patients who suffer from dexterity issues), came in to help. “We worked with hand therapists to design the bottle, so almost anybody can use it.”
