Hailey Bieber has had many beauty eras: clean girl, strawberry girl, latte girl, to name a few; but motherhood has ushered in a new chapter—one of streamlined, no-nonsense beauty. “I found that since becoming a mom, I’m gravitating towards things that make my routine a lot easier and a lot simpler,” says Vogue Italia’s August 2025 cover star.
The model and entrepreneur’s morning starts with the essentials: a splash of water to rinse away the remnants of her nighttime skincare, a bit of oil pulling, and a pass of the tongue scraper. Then it’s onto what’s lining her skincare shelf. A self-proclaimed glowing skin devotee, Bieber begins with a hydrating mist—Rhode’s new Glazing Mist, naturally. “Sometimes, when I’m really busy in the morning, running out the door, rushing up with my son, I will literally just spray my face and I’ll walk out the door.”
The next step? Her hero product: Rhode’s Glazing Milk. A multi-use essential, Bieber relies on it in more ways than you might have imagined. “I use it in the morning, at night, as makeup prep,” she continues. “I use it mixed with my foundation to kind of sheer [it] out, [to] give your skin this really beautiful, luminous second skin look. It’s just such a staple for me and I really could not live without it.” Bieber’s skin-care routine wouldn’t be complete without sunscreen—and she never skips it. She’s partial to milky formulas (especially ones from outside of the U.S.), and on a recent trip to Paris, she fell in love with Isdin’s Fusion Water Magic SPF.
When it comes to makeup, Bieber keeps it minimal, focusing on soft enhancements rather than a full face of glam. Foundation is often forgone in favor of pinpoint concealing: she applies Make Beauty’s Skin Mimetic Concealer under the eyes, around the nose, and on the chin. For a bit of extra brightening, she layers Kosas’s concealer on the same areas, favoring the pinky-toned shade Magic. Her blending tool of choice? A Beauty Pie angled brush—though more often than not, she just uses her fingers. Stars—they really are just like us.
A swipe of Anastasia Beverly Hills clear brow gel keeps her brows in place, while a flush of Rhode’s pocket blush adds that signature rosy glow. “Everybody has different colors that they gravitate towards and [some] that they don’t,” she continues. “I’m somebody who likes a pinkier, more neutral kind of blush—it also just depends on what I’m feeling at the time and depends on my mood.” Bieber’s finishing touches involve emphasizing her natural freckles with Tarte’s viral freckle stamp, just before subtly defining her lips. The poster child for the no-liner lip liner look, she applies a swipe of Rhode’s peptide lip contour to amplify her pout. The goal? “Enhancing the natural lip, giving a little bit more fullness and volume to the lip.”
Shop Hailey Bieber’s routine below.
Pro Angled Concealer Brush 002
Kosas
Revealer Extra Bright in Magic Bright Color Corrector
Tarte
Go With the Faux freckle stamp
Director: Nina Ljeti
DP: Ruby Paiva
Editor: Sara Rao
Producer: Chase Lewis
Associate Producer: Lea Donenberg
Line Producer: Natasha Soto-Albors
Production Manager: David Alvarez Paz
Production Coordinator: Tanía Jones
Global Talent Casting Director: Ignacio Murillo
Post Production Supervisor: Alexa Deutsch
Post Production Coordinator: Holly Frew
Supervising Editor: Kameron Key
Assistant Editor: Andy Morrell
Set Designer: Gina Ganavan
Filmed at: Waldorf Astoria Beverly Hills
