I don’t care what anybody says: Kylie Jenner looks anything but 2000 and late in True Religion jeans.
On August 22, the 28-year-old reality star transported me back to the summer this writer turned pretty. The year was 2008 and I was an awkward 16-year-old theater nerd who’d never had a boyfriend. But as far as I was concerned, I’d just become the hottest junior counselor at day-camp thanks to a brand new pair of indigo bootcut True Religion jeans with the brand’s signature horseshoes stitched on its butt pockets.
It’s been 17 years and the True Religion renaissance is officially upon us as ’90s fatigue sets in and trends move forward in time. Jenner’s boyfriend Timothée Chalamet personally dedicated himself to reviving the Y2K brand during his A Complete Unknown press tour in February 2025, while Alix Earle called her own Joey Flares the “cutest jeans ever” on TikTok earlier this month.
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While many millennials balked at the idea of bringing back True Religion—and Earle’s use of the word “vintage”—in the comments, they might just have to get used to the idea as Kylie Jenner signals her approval to 392 million Instagram followers.
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Like Earle, Jenner styled her ultra-low-rise True Religion jeans with a simple white tank top, allowing her red-stitched, lightly distressed denim to take center stage. However, she styled her flap-less pair of horseshoe jeans with the rest of the Millennial Teen Mall Uniform: a pair of flip-flops and sporty Y2K sunglasses.
