We’ve said this time and time again, but we will never (and I mean never) miss an Ulta Beauty sale. Who wants to pass up a chance to stock up on must-haves without breaking the budget? Well, we have good news: Ulta’s 21 Days of Beauty Sale is officially live, and it’s packed with 50% off (!!) tons of beauty deals through September 18.
Each day, new products hit the sale, and we’ve rounded up the best deals. From hydrating night creams to tubing mascaras, now is a smart time to stock up on your cooler-weather skin-care faves (yup, the time has come) before prices bounce back up.
Best Week 1 Deals (9/1 to 9/8)
Elemis
Pro-Collagen Hydrating Night Cream
Monday 9/1: Allure executive beauty director Jenny Bailly calls this cream a true multitasker—she applies it before bed for silky skin by morning, then wears a thin layer under sunscreen and makeup during the day.
Living Proof
Full Thickening Blow-Dry Cream
Tuesday 9/2: In addition to offering heat protection up to 450 degrees Fahrenheit, Living Proof’s Full Thickening Blow-Dry Cream is made with a patented thickening molecule and amaranth peptides that make hair look and feel fuller.
Foreo
Bear 2 Go
Wednesday 9/3: The Foreo Bear 2 Go’s compact size makes it travel-friendly, so you can keep up your microcurrent routine—an effective way to target fine lines, puffiness, and loss of elasticity—wherever you go.
Smashbox
Photo Finish Primizer+ Hydrating Primer
Thursday 9/4: The Best of Beauty–winning Photo Finish Primerizer+ Hydrating Primer is proof that Smashbox is a go-to brand for makeup prep. Infused with moisture-boosting heroes like triple hyaluronic acid, niacinamide, and the brand’s probiotic- and antioxidant-rich Silkscreen Complex, the formula keeps skin baby-soft—and makeup firmly locked in place all day.
Allure commerce editor Sarah Han applying Cosrx Advanced Snail 96 Mucin Power Essence
Sarah Han
Cosrx
Advanced Snail 96 Mucin Power Essence
Friday 9/5: A K-beauty staple since 2014, this viral favorite has tons of Allure fans. Former editor Devon Abelman praised its gooey formula for fading acne scars and calming redness.
Tarte
Tartlette XL Tubing Mascara
Saturday 9/6: Tarte’s volumizing, long-lasting, and easy-to-remove Tartlette XL Tubing Mascara coats your lashes in rich pigment (choose between classic black and chocolatey brown) for all-day wear that withstands the elements.
Allure former shopping market editor Angela Trakoshis applying the Tarlette XL Tubing Mascara
Angela Trakoshis
Allure content director Kara McGrath using the Drybar The Double Shot Oval Blow Dryer Brush
Kara McGrath
Drybar
The Double Shot Oval Blow Dryer Brush
Sunday 9/7: Drybar’s The Double Shot packs everything we love about a salon visit into a handy yellow blow-dryer brush, which reduces frizz and leaves your hair with a springy bounce.
Best Week 2 Deals (9/8-9/14)
DHC
Deep Cleansing Oil Facial Cleanser
Monday 9/8: DHC’s Deep Cleansing Oil transforms from a silky oil into a luxe, easy-to-rinse milk that targets blackheads and whiteheads without clogging your pores. Thank us later.
Elizabeth Arden
Visible Brightening Clearly Radiant Spot Correcting Capsules
Tuesday 9/9: This brightening serum combines encapsulated vitamin C and ceramides in squeezable capsules that lock out light and air, keeping the formula potent and fresh.
Tan Luxe
The Face Illuminating Self-Tan Drops
Wednesday 9/10: Tan-Luxe’s The Face Illuminating Self-Tan Drops deliver everything you want in a self-tanner: skin-loving ingredients, multiple shades, and a fresh scent.
Trakoshis applying the Tan Luxe The Face Illumiating Self-Tan Drops
Angela Trakoshis
Anastasia Beverly Hills
Glow Seeker Powder Highlighter
Thursday 9/11: As soon as the light hits Anastasia Beverly Hills’ Glow Seeker Powder Highlighter, you’ll be glowing from a block away.
McGrath applying the Benefit Bad Gal Bang! Volumizing Mascara
Kara McGrath
Benefit Cosmetics
Bad Gal Bang! Volumizing Mascara
Friday 9/12: Benefit Cosmetics’ Badgal Bang Volumizing Mascara doesn’t just lift lashes—it adds attitude. We love the Wild Plum shade, a deep burgundy that delivers subtle drama in one swipe and builds intensity with each coat.
Estée Lauder
Double Wear Stay-in-Place Foundation
Saturday 9/13: If your liquid foundation is already melting by lunchtime, it’s high time to switch to Estée Lauder’s Double Wear Stay-in-Place Makeup, which keeps oil, sweat, and heat from ruining your day.
Grande Cosmetics
GrandeBrow
Sunday 9/14: Use this brow growth serum daily for six to eight weeks, and your arches will be bringing their fullest A-game, thanks to amino acids, hyaluronic acid, and vitamin E.
Best Week 3 Deals (9/15-9/18)
Ouidad
Advanced Climate Control Featherlight Styling Cream
Monday 9/15: Ouidad’s Advanced Climate Control Featherlight Styling Cream seals your cuticle and kicks frizz to the curb—without weighing hair down.
Oak Essentials
Renew Face Polish Gentle Exfoliator
Tuesday 9/16: We totally get that skin care can be an all-out self-care ritual, but some nights you just want to wash your face and get into bed ASAP. Enter: Oak Essentials Renew Face Polish Gentle Exfoliator to take care of cleansing and exfoliating in one fell swoop.
Osea
Undaria Algae Body Wash
Wednesday 9/17: It’s no surprise that Osea is a Malibu-based brand because “this grapefruit-, mandarin-, and lime-fragranced body wash transports me right to the dreamy Santa Monica farmer’s market every time,” says Allure shopping director Shanna Shipin.
Allure shopping director Shanna Shipin applying the Osea Undaria Algae Body Wash
Belif
Aqua Bomb Depuffing Eye Gel
Thursday 9/18: Undereye bags? Not on Belif’s watch. The Aqua Bomb Depuffing Eye Gel boasts hardworking caffeine and hyaluronic acid to reduce the appearance of dark circles and volume of eye bags.
How we find the best Ulta deals
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.
Why trust Allure?
No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
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