Doja Cat commits to the bit. She loves to make it weird, and she doesn’t blink. But even with all of the artfully unusual things the singer and rapper has done in the past, it was still a shocking moment when, on the MTV Video Music Awards carpet on Sunday night, she bit off the top of her lipstick—and ate it.
Even though anyone who regularly wears lipstick will inadvertently ingest lots of it over time, intentionally eating a lipstick bullet is an entirely different story—and a fictional one in this case.
The creative marketing minds at MAC teamed up with “the chocolate guy” himself, Amaury Guichon, to whip up an incredible, edible stand-in for one of the brand’s most iconic lipstick shades, Lady Danger. In fact, he made at least two dozen and shared the process in a video posted to MAC’s Instagram account.
In the clip, Guichon is seen mixing up caramel and pouring it into chocolate shells in a shade of red that perfectly matches Lady Danger. He even carves the MAC logo into the side of the bullet, making it nearly indistinguishable from the real thing.
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