New launches hate to see them coming.
As excited as we all may be for the latest makeup, skin-care, and hair products, there’s something to be said for the formulas that continue to earn a place in our routines year after year. Allure readers are famously willing to try something new, but it takes a truly exceptional product to inspire the kind of loyalty that transcends trends, TikTok hype, and endless innovation cycles. That’s exactly what earns these repeat Readers’ Choice Award winners a place in the Hall of Fame.
Whether it’s a nail polish formula that you probably have at least one bottle of as we speak, a cleanser that dermatologists finally convinced you to switch to (and stick with), or a splurge-y hair tool that keeps proving its worth year after year, these products are practically family at this point. Some have remained favorites for literally decades, while more recent inductees earned multiple, often consecutive honors by solving beauty concerns in ways that felt genuinely game-changing.
These Hall of Famers are the products that readers have had on auto-replenish for at least three years, and we don’t see you canceling those subscriptions any time soon. In a beauty landscape that’s constantly chasing what’s next, that kind of staying power says everything you need to know.
Although the picks below won yet another seal again this year, they aren’t all of our Readers’ Choice Awards Hall of Famers—yes, there are even more products that keep coming back around to accept more accolades—but they’re a great place to start if you’re looking for recommendations that will age well (like you—wink, wink).
Click through to see if your favorite skin, hair, makeup, and body products were voted most-loved in the 2026 Readers’ Choice Awards. Then, read their reviews.
See the Hall of Fame Winners
Number of wins: 23
Nail Product
OPI Nail Lacquer
Some of the readers who voted for OPI Nail Lacquer probably weren’t even born when it won its first Readers’ Choice Award in 2007. (If you’re scratching your head over the math, there were years we divided the nail polish categories into shades, giving it extra opportunities to win.) But you could’ve been born yesterday, and you’d still be an instant fan of the rich pigment, smooth application, and staying power that comes with this at-home manicure must-have. Your favorite color may change from year to year, but your favorite formula, not so much.
Jergens Natural Glow Brighten Daily Moisturizer
Number of wins: 16
Self-Tanner
Jergens Natural Glow Brighten Daily Moisturizer
Jergens Natural Glow Brighten Daily Moisturizer is a gradual self-tanner that took years to formulate—talk about gradual—eventually becoming the moisture- and glow-boosting combo we’ve loved for well over 20 years. After its launch in 2005, it quickly garnered a 38,000-person wait list—and its first Readers’ Choice Award in 2007. Since then, it’s kept its clout, thanks to fans who don’t see a reason to stray and newcomers who’ve heard their big sisters and moms sing its praises.
Living Proof Full Dry Volume & Texture Spray
Number of wins: 9
Volumizer
Living Proof Full Dry Volume & Texture Spray
Volumizing products often force you to choose between lift and touchability, but Living Proof Full Dry Volume & Texture Spray has spent nearly a decade making Allure readers realize you really can have both. This aerosol heat protectant doesn’t just lightly absorb excess oil—it absorbs the adoration of fans who keep coming back for its ability to make fine, limp hair look anything but in a matter of seconds.
Beautyblender Original Makeup Sponge
Number of wins: 8
Tool
Beautyblender Original Makeup Sponge
Few beauty tools have changed makeup application quite like the Beautyblender Original Makeup Sponge, which is why it’s still earning appreciation in a huge sea of makeup brushes and knockoff sponges that struggle to replicate its ability to take even the best foundation to a seamless new level. Eight wins in, it remains a makeup-bag mainstay.
Dove Deep Moisture Body Wash
Number of wins: 6
Body Wash
Dove Deep Moisture Body Wash
Dove Deep Moisture Body Wash’s devoted following knows that, while it may be an everyday shower basic, it’s easily the most enjoyable and nonnegotiable step. The creamy formula is one of the most moisturizing cleansers you’ve had the pleasure of lathering—yes, even compared to body washes twice, even three times the price. That combination of luxuriousness and practicality inspires readers to continue crowning it a winner.
Rare Beauty Positive Light Liquid Luminizer
Number of wins: 4
Highlighter
Rare Beauty Positive Light Liquid Luminizer
Rare Beauty Positive Light Liquid Luminizer’s silky formula blends beautifully over bare skin or makeup, making it an approachable option even for people who usually shy away from highlighter. And that’s not the only way it flaunts its versatility; it also flatters a wide range of skin tones, thanks to 10 wearable-meets-modern shades that find themselves welcome in both low-key and high-glam looks.
Sol de Janeiro Brazilian Bum Bum Cream
Number of wins: 4
Body Lotion
Sol de Janeiro Brazilian Bum Bum Cream
Sol de Janeiro Brazilian Bum Bum Cream has transcended body care to become a full-on sensory obsession, due in large part to its instantly recognizable, floral and sweet Cheirosa 62 scent (with notes of jasmine, almond, and vanilla). But fragrance alone doesn’t explain the loyalty; the accompanying nongreasy richness that helps leave skin feeling remarkably smooth, soft, and radiant does.
Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crème
Number of wins: 4
Clean Styling Product
Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crème
It seems a Readers’ Choice Award for Briogeo Farewell Frizz Blow Dry Perfection & Heat Protectant Crème is as inevitable as the heat damage you’d get if you didn’t use it. The multitasking formula not only shields hair cuticles from the unwanted side effects of heat-styling (up to 450°F), but it also helps blowouts look smoother while preventing frizz from humidity. The best part: It has cemented its four wins without ever making your hair feel…well, like cement.
CeraVe Hydrating Facial Cleanser
Number of wins: 4
Facial Cleanser
CeraVe Hydrating Facial Cleanser
We know dermatologists love CeraVe, but there’s no way zillions of Allure’s voting readers are dermatologists, so that means you must love Hydrating Facial Cleanser, too—enough to make it a four-time winner. Its ceramides and hyaluronic acid are universally beneficial, making it a favorite way to wash across the skin-type spectrum—not just among those of us with dry complexions.
Dyson Supersonic Hair Dryer
Number of wins: 4
Hot Tool
Dyson Supersonic Hair Dryer
The Dyson Supersonic Hair Dryer inspired instant fascination—and, to be honest, skepticism—when it first launched, but its game-changing performance has secured its staying power despite the initial novelty and sticker shock. Even with newer models on the market, the powerful airflow and minimized heat exposure have users sticking with and voting for the original year after year.
K18 Biomimetic Hairscience Leave-In Molecular Repair Hair Mask
Number of wins: 3
Hair Treatment
K18 Biomimetic Hairscience Leave-In Molecular Repair Hair Mask
Word quickly spread about K18 Biomimetic Hairscience Leave-In Molecular Repair Hair Mask because it addresses the look of damaged hair in a way that feels genuinely transformative. Three years in a row, this treatment has garnered enthusiastic votes because of how much softer and smoother it makes bleached, color-treated, or just inherently unhappy hair look and feel. It’s starting to get weighed down with Readers’ Choice Awards seals, but it won’t weigh down your hair.
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60
Number of wins: 3
Sunscreen
La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60
They say the best sunscreen is the one you actually like to use every day, and from the looks of it, that’s La Roche-Posay Anthelios Melt-In Milk Sunscreen SPF 60. With wins in 2023, 2025, and 2026, it has clearly won over sunscreen skeptics by layering beautifully and almost undetectably, all while feeling unusually fantastic. And, you know, the broad-spectrum protection is nice, too.
Number of wins: 3
Clean Concealer
Kosas Revealer Concealer
Kosas Revealer Concealer is now a three-time winner because it delivers the kind of coverage that helps brighten and even skin without looking obvious (read: cakey and emphasizing creases). Its 38 creamy shades feel like a hydrating eye cream and can look like a week’s worth of high sleep scores, so it’s no wonder it’s on the way to icon status.
