And then there’s the Spencer Pratt of it all. Pratt, the onetime star of The Hills turned crystal merchant, has emerged as a conservative candidate for LA mayor, announcing his run exactly a year after he and his wife, Heidi Montag, lost their home in the Palisades fires.
Public figures including LA Lakers governor Jeanie Buss, singer Katharine McPhee, and Donald Trump (as well as the Silver Lake bar Tenants of the Trees) have already thrown their weight behind Pratt, who has called for increases to the LAPD’s budget. But some moderate Democrats are also joining his base, with one registered Democrat—a Los Feliz-based screenwriter who declined to share her identity—telling the independent digital news outlet L.A. Material: “There’re little, secret groups that are forming, but I wouldn’t announce it if I was with a group of seven people eating out for dinner.”
The unique aesthetics of Pratt’s campaign have included combative anti-Raman ads plastering a wall opposite Siesta, the popular Silver Lake watering hole, and a giant billboard promising residents of Eagle Rock that Pratt would usher in “a new golden age for Los Angeles.”
Pratt’s campaign did not respond to Vogue‘s request for comment.
The State of the Race
As of Friday, May 29, Bass is polling at 26%, followed by Raman with 25% and Pratt at 22%. It’s still too early to say whether Bass will hold onto her mayoral title, cede it to Raman’s more progressive view, or hand over one of Los Angeles’s highest seats of power to a former reality star. No matter who’s mayor, though, LA’s vast and unpredictable political makeup will always feel impossible to distill—and, for some locals, there’s something strangely comforting about that.
