What makes this formula great for neutralizing redness is that it doesn’t just even out the look of skin; it also helps calm visible redness from breakouts or inflammation with soothing cica. Purito’s BB cream has a higher level of coverage that can easily tone down redness like your favorite foundation, but the added skin care benefits make it even better. Along with cica, the formula also contains hydrating ingredients like panthenol, niacinamide, and vitamin E, all of which help red skin feel more comfortable under makeup. It also blends well with fingers or a makeup brush and looks natural even when you build up multiple layers.
Landing International’s Lee says:
“The cica is here to actually calm inflammation while the base neutralizes redness at the same time. Smart double-action, accessible price.” —M.L.
- Key ingredients: Centella asiatica extract (cica), panthenol, niacinamide, tocopherol (vitamin E)
- Shades: 6
Frequently asked questions
Is BB or CC cream more popular in Korea?
Both categories remain well-known in Korea, and in practical terms, Cho says they’ll give you the same benefits and light-coverage makeup look. “After BB creams were popularized, CC creams became the new category that offered to ‘color correct’ the skin,” says Cho. “However, they seem to be more terms used to market rather than have distinct differences in product formulation.”
What ingredients should you look for in a BB cream?
BB creams are known for feeling more like moisturizing skincare than makeup, so look for formulas with hydrating and antioxidant-rich ingredients like glycerin, green tea, and PDRN. If you have specific concerns like redness, search for soothing ingredients like Centella asiatica (or cica). Many BB creams also include SPF if you want added UV protection.
BB creams are meant to be effortless and easily buildable, so don’t overthink application. “I usually use fingers instead of a brush,” says Lee. “The warmth of your hands helps the cream melt into skin instead of sitting on top of it. I also like to apply it immediately after my skin care since a well-hydrated base makes everything look better. There’s genuinely no wrong way to apply it.”
We also love this pro tip from Eun Bee: “One of my favorite tips is mixing BB cream with a foundation if the foundation feels too thick or matte on its own. It softens the texture beautifully and gives the skin a fresher, more natural finish. I also recommend applying BB cream in very thin layers. Korean base makeup is really about creating the illusion of naturally beautiful skin rather than heavy coverage. Starting with a small amount and building only where needed makes the finish look much more elevated and effortless.”
As a beauty editor since 2013, I’ve had a firsthand look at the most iconic Korean makeup launches, including the best cushion foundations, concealers, BB creams, CC creams, and skin tints. For this story, I started by reviewing my personal trend research on noteworthy K-beauty products from past trips to Seoul. I then interviewed a celebrity makeup artist and trusted K-beauty experts for additional insights. Glamour editors and I then tried their top picks and evaluated each based on longevity, coverage, finish, skin care benefits, shade range, and more. When reviewing each formula, I always take tester experience, expert insights, and my own research into account in order to help Glamour readers make the most informed decision.
