For spring, creative director Kim Bekker built the Isabel Marant men’s collection around a simple realization: like his female counterpart, this guy tends to compose a style by picking things up as he goes along, traveling from Ibiza to Seoul, Los Angeles, Tangiers, or wherever.
“We know who he is, so I thought why not show men’s wear like we do women’s, with the same kind of vibe?” she said during a preview. “It’s about the clothes, of course, but we also wanted to really get into how different kinds of guys wear them.”
The result felt less like a seasonal collection than a personal archive. These are people we all know: they might be musicians, architects, or other creatives, the point is that they wear their world in a very recognizable way.
The staples: a deconstructed version of last season’s tailored jacket in cotton linen, a lived-in work jacket in washed leather, a grunge-adjacent plaid, a coolly crumpled shirt jacket. Knits included preppy pink Aran, folksy Fair Isle, and an orange and blue color-blocked pullover extrapolated from a women’s design from 2018. Basics included pants cut straight through the leg to pair with a white tee or cotton shirts embroidered with the label’s signature, in lowercase, at the cuffs.
To distill her vision, Bekker worked with photographer Brett Lloyd and a diverse cast including the French designer Bachir Mbaye, Italian artist Tito Rapetti, singer-producer Hervé, the Portuguese artist Nino Marques and one model, theSwiss face Jesse Rinderknecht. Around them were signifiers of a curated life: Persian rugs, worn paperbacks, jewelry patinated by wear. They definitely nailed a mood: this lineup was relatable whether you speak fluent Marant or not.
