Frequently Asked Questions
What is tinted moisturizer?
A tinted moisturizer is exactly what it sounds like: a tinted cream, gel, or lotion that puts moisture first, with just enough pigment to subtly even skin tone. These formulas deliver skin care benefits that help replenish hydration while offering light coverage to softly blur fine lines, blemishes, and discoloration—much more sheer than traditional foundation, since they’re designed to treat skin as much as they tint it.
Because the tint is typically buildable and flexible, tinted moisturizers tend to work across a wide range of skin tones, even when the shade range is smaller than that of full-coverage formulas. The payoff is a natural look with a comfortable, second-skin feel rather than anything cakey or mask-like.
Their lightweight textures also mean they’re less likely to crease or settle throughout the day, and many deliver a soft, dewy finish that mimics healthy, well-hydrated skin. Regardless of age, tinted moisturizers are an easy addition to both your skin care and makeup routines—especially if you like barely-there coverage and want to skip extra steps like primer.
Why is tinted moisturizer good for mature skin?
While the best moisturizer for your skin will depend on your baseline skin type and individual concerns, some qualities matter more than others when you’re in your 40s and beyond. “I generally choose tinted sunscreens with easy-to-blend textures and buildable coverage for mature skin,” says New York City-based makeup artist Suzy Gerstein. This way, there is ample coverage to conceal, say, dark spots, but the blendable textures keep the makeup from settling into fine lines and wrinkles.
What’s the difference between a tinted moisturizer, BB cream, and CC cream?
According to Neil Scibelli, a makeup artist based in New York City, tinted moisturizers tend to have a sheerer tint and texture than BB creams, a.k.a. beauty balms. “Tinted moisturizers typically feature a sheer blend of a hydrating cream with a tint of complexion coverage, and depending on the product, some offer SPF,” he explains. The name of this category simply says it all: they’re just facial moisturizers with a tint.
Meanwhile, CC cream stands for a color-correcting cream containing pigments that neutralize discoloration like dark spots, whereas a tinted moisturizer doesn’t necessarily color-correct. “A CC cream will help address redness, hyperpigmentation (dark spots), sun spots, and uneven skin tone, while also containing moisturizing ingredients and oftentimes SPF,” Scibelli adds. CC cream can also be just that—a cream—whereas tinted moisturizers tend to have a lighter texture.
How to apply tinted moisturizer to mature skin
For the most natural finish, “I like to warm my palms together and press them onto the face a couple of times,” says Gerstein. “This helps melt the product into the skin so that it becomes one with it.” Scibelli adds that you can use your opposite hand as a palette to grab and layer product if you’re not sure how much to apply. “If you have areas that may need additional coverage, you can go back in and layer a bit more of your tinted moisturizer onto those areas,” he says. “I like to use a brush with fluffier bristles so there’s no streaking and it goes on evenly.”
Meet the experts
- Suzy Gerstein, a makeup artist based in New York City
- Tonya Riner, a makeup artist based in Houston, Texas
- Neil Scibelli, a makeup artist based in New York City
- Maya Thosani, MD, a board-certified dermatologist at Modern Dermatology, based in Scottsdale, Arizona
- Kierra Lanice Wray, a makeup artist based in Lansing, Michigan
How we test and review products
Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?
For our review of the best tinted moisturizers for mature skin, we enlisted the help of multiple editors, writers, contributors, and makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what’s involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
