Frequently Asked Questions
How do you choose your eyebrow pencil shade for gray brows?
Choosing a brow pencil for mature women with gray brows comes down to finding the right balance of tone and depth. “If your brows are salt and pepper, when looking for a brow product, go with the lighter or most neutral option to soften the brows and overall appearance of the face,” says Wray. She recommends “going slightly lighter and more neutral as the brows lose pigment.” Go too far in either direction and the effect shifts: “Too light and the brows begin to disappear, and too dark makes them look overly dramatic.” A neutral, softly cool tone usually lands in that flattering middle ground.
How do you avoid harsh-looking brows?
For natural-looking brows, Wray says the trick is to mimic what your existing brow hairs already do rather than adding heavy or overly defined strokes. “I always recommend using light pressure and creating short, hair-like strokes,” she says. Instead of drawing new brows on top, you’re “filling in negative space within the brow.” The order matters too: “Your brows should go from light to dark and thick to thin,” so concentrate on defining the tail and arch first, then work toward the center of the face to get natural definition.
Meet the experts
How we test and review products
Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?
For our review of the best eyebrow pencils for older women, we enlisted the help of multiple editors, writers, contributors, cosmetic chemists, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product’s performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what’s involved in our reporting, check out our complete reviews process and methodology page.
Our staff and testers
A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.
