Frequently Asked Questions
How does Allure test eye makeup products for Best of Beauty?
We test eyeliners, mascaras, brow gels, shadows, and tools across a wide range of eye shapes, skin tones, and everyday routines. Editors wear products in real-world conditions, including long days, workouts, and high humidity, to evaluate performance, pigment payoff, longevity, and ease of removal.
Are Best of Beauty eye makeup winners smudge-proof or longwear?
Yes, many of the award-winning eye products are waterproof, transfer-resistant, or designed to stay put all day. That includes mascaras that won’t flake, eyeliners that don’t smear, and shadow sticks that glide on and set without creasing.
Do these eye makeup picks work for sensitive eyes or contact lens wearers?
Several winners are ophthalmologist-tested and/or created with sensitive eyes in mind. You’ll find mascaras, eyeliners, and eye shadows that are safe for contact lens users and don’t cause irritation, even with daily wear.
What kinds of eye makeup products are included in this category?
This category includes mascaras, eyeliners, eyebrow pencils, liquid eyeliners, eye shadow palettes, single shadow sticks, and false lashes. Products are chosen for how well they define, lift, enhance, or add drama, all while staying comfortable and wearable.
Are there winners that work well for hooded eyes, oily lids, or short lashes?
Yes, we include eye makeup that addresses specific concerns like mascara smudging under the eyes, product fading on oily eyelids, or lack of lash curl. The winning formulas build volume without clumping, define the eyes without tugging or skipping, and create the prettiest, shimmeriest eye shadow looks.
