For SS27, Wescoat Pound also amped up the accessories. There are lots of belts, a category that’s performed especially well for the brand since launching them in 2025. There are more bags on offer, too, including belt bags (“I’m really into not having to carry anything,” she says). And, this season, TWP introduced eyewear for the first time, all made in France.
Price wise, TWP is operating at a sweet spot. “The average price here is significantly higher than what the contemporary market is doing, and significantly lower than what the designer market is doing,” Rosen says, arguing that TWP is operating in what was, for a time, a major void. As consumers tire of luxury’s ever-increasing prices — so much so that some brands are now lowering them to regain consumer spend — many ultra-high-net-worth individuals are now seeking clothing they can buy in the tier below, that they know will be well-made and offer better value for money.
TWP shirts are in the mid-hundreds, skirts and dresses range from there to the low thousands, jeans sit around $500. The shearling coat on display at Madison is $5,000. That 80% of TWP’s product is made in the US via the brand’s New York atelier does drive prices up, but Rosen reasons that, when you factor in freight rates and tariffs, when doing business in the US, the cost basis is low enough that prices level out.
TWP’s Madison Avenue store.
Photo: Courtesy of TWP
Growth has been fast and steady. The brand wouldn’t share specific revenues, but the business doubled in size during its first three years, says Rosen, who is TWP’s sole investor. In 2025, it was up 70% year-on-year, followed by 60% growth this year.
Now, TWP is at an inflection point: it’s a buyer favorite — the brand has over 175 stockists, including Net-a-Porter, Moda Operandi, and Elyse Walker — and has a strong, growing fan base. But unlike its contemporaries, including Toteme and Nili Lotan, TWP hasn’t fully broken through to the mainstream. Its pared-back, practical-yet-chic minimalist aesthetic finds synergies with brands like Khaite, Kallmeyer, and Tibi. But the co-founders believe that TWP can stand apart. “People think of TWP as very basic or classic, but it isn’t really,” Rosen says, arguing that the style of dress Wescoat Pound is proposing is both new and enticing — hence its customers buying into the brand via whole new wardrobes.
