In today’s clamorous culture, it’s hard for anything to break through all the noise, let alone something as ephemeral as a fashion trend. Instead, it feels like any number of aesthetics and -cores are happening simultaneously, which is maddening for those of us looking for some great unifying narrative in the fashion system writ large. But leave it to Miuccia Prada and Raf Simons to create a fervor over not just a breakout trend, but a single, defining garment. Enter the skirt.
For their spring 2027 show, presented last week, the power duo sent 63 looks down the catwalk, each one with a skirt—wrapped, pleated, embellished, printed, and so on. It was somewhat self-referential, based on a 2006 interview with Ingrid Sischy. “The skirt for me is like a T-shirt,” Prada said at the time, endorsing it for its versatility. “You can dress very easily with a sweater or a shirt. It can be…eccentric, but it doesn’t change you as much because it’s waist-down.”
According to early data, the collection is already making big waves in the way women dress—or want to dress. For example, eBay saw a 360% spike in global searches for “Prada skirt” in the days after the show, and on September 22, the day of the show, The RealReal saw a 78% jump in searches for the same term. According to a spokesperson for the company, September 22 and 23 were the two biggest demand days, year-to-date, for Prada skirts.
Photo: Salvatore Dragone / Gorunway.com
Photo: Salvatore Dragone / Gorunway.com
“It’s definitely a skirt season,” says Tiffany Hsu, the head of women’s buying at MyTheresa. “And Prada really crystallized that. We’ll likely invest a little more than usual, especially in pieces that feel easy and versatile.”
“Skirts have gained popularity in the market for the last few seasons, and Prada’s spring 2027 show certainly solidified their ‘it-status,’” adds Chloe King, the women’s fashion director at Neiman Marcus & Saks Fifth Avenue. “After a few years of mini mania, Prada’s focus on a to-the-knee silhouette—pleated, pencil, or A-line—feels modern and cool. There is an inherent confidence and versatility to the skirt, as there is more opportunity for personalization than a dress. Add a T-shirt or tiny bra—up to you!”
According to data provided by Google, the search term “Prada skirt” was a rising query, with interest increasing 50% in the six days after the show. Interest in the term “Prada skirt,” specifically, is also up for people who were already searching for the words “skirt” and “Prada” (by 110% and 50%, respectively).
