“It’s handy that I’ve always loved classic things, and it’s not like I’ve been ultra experimental with trendy items,” Chung says of building a wardrobe that has stood the test of time. “There’ll be anomalies in there, but ultimately, I love men’s shirts, classic 501s, navy-blue jumpers, ballet flats, a sensible bag. All the things I’ve always adored, and still do, are timeless, which, I guess, is what makes them timely.”
The collection is sure to sate the appetite of Chung’s millennial superfans; however, the resurgence of the indie-sleaze aesthetic – which has seen a whole new generation tap into the biker jacket and band tee vibe that Chung became synonymous with in the 2010s – will no doubt draw in a younger crowd. What does she make of the comeback? “It brings such a smile to my face, because for a while there, I thought that it had all died out and no one was going to plug the amp in ever again. Although people don’t really use it as a tribe signifier anymore in the same way that we did. I don’t think it’s a full faithful rendition of the ‘Hedi [Slimane] boy’.”
