Now she’s taking that entrepreneurial mindset and thinking bigger, bolder, and more physical: Satenstein is creating the perfect long-sleeve essential. “I’ve struggled in my life to find things that I like, and a lot of the best pieces have been vintage,” she says. “I rarely buy new—and if I do, you’ll hear all about it.”
The idea for her top was loosely based on an old vintage shirt that Satenstein accidentally threw into the dryer and ruined. “I was depressed because I really fucked up a precious shirt that I always wore,” she says. Satenstein’s attempt to replace the treasured grail is a cotton iteration that features a similar neckline to the vintage one, but with a clasp that can be done and undone from a traditional keyhole to a sexy almost V-neck.
The campaign shot on various IYKYK industry figures features stylists, publicists, and casting directors. Pictured here is Vogue’s Global Talent Casting Director Morgan Senesi.
Photo: Mayan Toledano/ Courtesy of Oksana
A close-up of Éline.
Photo: Mayan Toledano/ Courtesy of: Oksana
The name of the brand comes from Satenstein’s Ukrainian heritage. During her senior year of high school, she went back to her grandmother’s home country where she met multiple people with the name Oksana. A traditional Ukrainian name for women, it means to be welcoming and hospitable, which Satenstein also hopes serves as her brand’s ethos. “I’ve met so many Oksanas in my life, and they are always just so incredible,” she says. “Whenever I need to get down to business and just do it, I just say I am Oksana and I’ll stop quivering.”
The launch campaign, shot by photographer Mayan Toledano in New York and Paris, features IYKYK industry figures from stylist Éline Hoyois to publicist Ibtissame Bellehouane. Loosely inspired by Satenstein’s obsession with all things erotic and film-centric, the creative direction for the brand and subsequent campaign was developed with her favorite movie Unfaithful in mind. “There’s this scene where Diane Lane comes to meet Olivier Martinez at a cafe in SoHo. He slips his hand underneath her pants and she squirms, and you can see how the shirt just rides her body,” she says. She hopes that the Oksana shirt will give that same sensual feeling to those who wear it.
