Meghan Markle seems to have a new partner in her lifestyle brand, As Ever: her five-year-old daughter, Princess Lilibet. (If being an adorable jam-making assistant counts as being a partner, which… who’s to say it doesn’t?)
On Tuesday, the Duchess of Sussex shared a new video on Instagram to celebrate the brand’s holiday collection. The video is a sweet mashup of clips showing the Duchess’s journey from a young entrepreneur to starting her own brand in 2025 and seeing it through different chapters.
“When I was about eight years old, I started my own business making handmade scrunchies I sewed on my grandmother’s Singer sewing machine and sold for $1 a piece,” the Duchess wrote in the caption. “I sold Girl Scout cookies, had lemonade stands, worked in a frozen yogurt shop and had countless other jobs. My entrepreneurial spirit was always there.”
One clip gives a rare glimpse into the family’s life at home, with the Duchess and Princess Lilibet in the kitchen making one of the brand’s signature offerings—raspberry jam. Meghan shows a pot of berries boiling on the stove, and pans over to little Lilibet, wooden spoon in hand. “What do you think, Lily?” Meghan asks. “I think it’s beautiful,” the princess replies.
