Sephora kicked off Project Hearts Not Hate, its global initiative to tackle appearance-based hate with an evening in partnership with Vogue Business.
The Shangri-La Paris played host to an evening of conversations, cocktails and dinner celebrating the launch. “I wouldn’t call it a project. I think it’s more than a project — it’s really an initiative, a commitment,” Sephora president and global CEO, Guillaume Motte, said in his opening remarks. “It is actually the first time that as Sephora, we choose to champion a cause globally across our 37 markets.”
Left to right: Laure Guilbault, Deborah Yeh, Guillaume Motte, Emily May, Adelaïde Zulfikarpasic.
Photo: Cesare Piaser
The executive continued: “People experience hate because of their appearance, and we want to fight back and help change those perceptions. With humility, we hope to achieve this together. While we don’t expect to change the world overnight, every individual can make an impact. As a beauty leader, we want to shape not only our industry, but also how we live and respect one another’s differences.”
Sephora partnered with Right To Be, a US-based non-profit dedicated to tackling appearance-based hate, to develop the Sephora H.E.A.R.T.S Training, a comprehensive methodology to prevent, intervene, and follow up when somebody experiences hate because of how they look. To kick things off, Sephora will make a donation for every Sephora Collection product sold on 9 and 10 October. The funds will support the roll out of the Sephora H.E.A.R.T.S training.
