Hannah Chody’s hundreds of thousands of followers know she has a few great loves: designer bags (obviously), the alt milk so good she bought the company, and her adorable bulldogs, to name a few. But if there’s one thing she’s known for, above all, it may be her relentless search for the perfect peachy-pink eye shadow.
For the uninitiated: The Austin-based influencer was a devotee of Tom Ford Beauty’s Golden Peach shadow for years—that is, until the brand discontinued it. She decided to document her journey looking for a replacement on her socials, testing dozens of different products. “When I found out it was discontinued, I was like, I’m gonna start to try to find a dupe, and I might as well record it,” Chody tells Glamour. “The series blew up. It went so viral, I never expected it.”
Throughout her search, some shades came close, others not so much, but nothing was quite right. Then Saie came calling. “It was the most exciting text message of my life,” she says. With the brand’s help, Chody finally had her perfect peachy-pink: Bellini, now a permanent addition to Saie’s Super Suede Eyeshadow lineup.
Saie founder Laney Crowell says that teaming up with Chody was kismet, adding that when Chody’s followers started bringing the brand into the eye shadow conversation, they took notice. “What I love so much about this collaboration is that it was 100% community-led from day one,” she says. “Hannah had been searching for her dream rose-gold shade for over a year, testing over 50 products and bringing her followers along for every step.”
Bellini is available at Sephora globally—a pinch-me moment for Chody. “I would be the person who would accidentally have 20 things in my basket,” she says. “So to know that younger me could have been in Sephora discovering this product is just surreal.”
Ahead, learn more about the brand-new shade, Chody’s makeup routine, what she’s wearing this fall, and more.
Natasha Nielsen and Julia DiMarco
