But the makeup is only half of the fun. In an Instagram Reel promoting the reunion, Gomez and Lovato tap into the energy of their old YouTube vlogs—and the general vibe of that entirely horizontal YouTube era—recreating the casual, camera-facing chemistry that made their friendship so endearing in the first place. It’s a little bit beauty campaign, a little bit time capsule. The production values may have improved since 2008, but it’s really the nostalgia that’s doing the heavy lifting here.
“Being on set together felt like we were back in our old bedrooms making YouTube videos and playing with makeup,” Lovato said in a press release. Gomez was equally sentimental, saying, “Coming together for this campaign was a beautiful reminder of [our] history and a chance to celebrate who we are today. One and the same… always.”
And just like that, we’re emotionally invested in a blush launch.
The set launches October 28 at rarebeauty.com for $50, which might have seemed like an unthinkable fortune back when you were dreaming of being a Disney kid. But now? You can spend your grown-up money on it.
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