Who knew the color wheel would also come in handy for brushing your teeth? If you’ve ever used purple shampoo to tone down brassiness in blonde hair, or a color-correcting concealer to cancel out redness or dark spots, then you’re already familiar with the beauty trick behind Euthymol Purple Whitening Toothpaste.
The vibrant violet formula uses that same color theory to help neutralize the appearance of yellow stains you might pick up from that second (but oh-so-essential) cup of coffee. We love that it helps teeth look brighter without adding another step to your routine. (It’s still doing the work of a conventional toothpaste.) It’s also made with fluoride to help protect against cavities, plus hydrated silica to help polish away surface stains. In other words, all the oral-care credentials your dentist recommends.
Just squeeze a pea-sized amount onto your toothbrush, brush as usual, and let it work its color-correcting magic. Voilá!
Euthymol Purple Whitening Toothpaste is in the November Allure Beauty Box.
