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    Home»Makeup»Lanvin Group Revenues Fall 18% Amid “Ongoing Transformation”
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    Lanvin Group Revenues Fall 18% Amid “Ongoing Transformation”

    techBy techApril 30, 2026No Comments2 Mins Read
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    Lanvin Group Revenues Fall 18% Amid “Ongoing Transformation”
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    Lanvin Group revenues fell 18% year-on-year to €240 million in fiscal 2025, impacted by market headwinds and an ongoing company transformation.

    The group is now focused on strengthening its brand portfolio — which includes Lanvin, Wolford, Sergio Rossi, and St. John — and enhancing operational efficiency, according to the company’s statement.

    “While the macroeconomic environment remained challenging, we continued to advance our transformation initiatives, streamline our operations, and reinforce the long-term positioning of our brands,” group chair Zhen Huang said in a statement. “We are encouraged by the improving momentum in the second half [of 2025] and remain confident in our ability to deliver sustainable growth over time.”

    Gross profit decreased to €140 million from €172 million in 2024, primarily due to a lower volume of sales across brands. Despite revenue declines, adjusted EBITDA improved from -€94 million last year to -€90 million in 2025, thanks to selective store closures and tighter cost control.

    Direct-to-consumer (DTC) was the group’s largest channel, accounting for 68% of revenue and improving at both Lanvin and Wolford during the second half of the year.

    In North America, sales were “relatively resilient”, the company said, while EMEA (Europe, the Middle East, and Africa) and Greater China saw softer demand.

    By brand, Lanvin revenues declined 30% to €58 million, which the company attributed to its continued repositioning and retail network optimization. The company said its flagship label saw early signs of improvement in the second half of 2025, following Peter Copping’s debut collection for the brand.

    Wolford’s revenues declined 14% to €76 million, with first-half performance impacted by logistics disruptions. There were signs of improvement in the second half, however, due to better product availability. In February, Wolford announced it was promoting Marco Pozzo from deputy CEO to chief executive to lead the brand’s recovery.

    Sergio Rossi sales declined 30% to €30 million, while St. John revenues fell 1% to €78 million.

    In 2026, the company said it expects to make progress supported by “renewed creative momentum, strengthened leadership across the portfolio, and a more focused operating model”, while completing its current transformation plan. “While the market environment remains uncertain, the actions taken over the past year have laid firmer foundations for improved performance and sustainable long-term growth,” the statement reads.

    Fall Group Lanvin Ongoing Revenues Transformation
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