The Best Fruity Perfumes Are More Sophisticated Than Ever

Fragrance, like most things in beauty, is deeply personal. The notes we gravitate toward—and what we consider appealing about them—can differ wildly from one person to the next. While I’m naturally taken with woody, earthy, and even floral compositions, fruity perfumes took me a while to come around to; I didn’t realize how much range they can have. Like fruit itself, these fragrances can be tart, crisp, bitter, juicy, sweet, or some combination of all five. And while floral notes have long been celebrated for their versatility, fruit can be just as nuanced when placed in the hands of the right perfumer.

Earlier this year, Nordstrom beauty director Autumne West singled out fruity notes as a 2026 fragrance trend to know—predicting them to be more popular than ever. The shift, she says, comes down to how perfumers are reworking fruity notes beyond their traditionally sugary reputation. “These aren’t the nostalgic body spray styles many of us grew up with—they’re inviting, sensual blends that feel intentional and grown,” said West. “There’s a tension of juicy brightness against depth and warmth that makes these fragrances incredibly compelling.”

Vogue’s Favorite Fruity Perfumes

Now, seven months into the year, the evidence is clear—fruity fragrance launches have dominated, from YSL Beauty’s latest iteration of Libre, with a juicy raspberry twist, to Parfums de Marly’s recent debut of Athénaïs, a sparkling citrine. And there’s been plenty more since, like Tom Ford’s Figue Erotique and Liis’s Flower Glyph. That quartet of aforementioned scents alone shows the spectrum of fruit-based scents, from moody and sexy to floral, bright, spicy and beyond. I’ve found my fruity niche amidst fig and plum notes—arguably, the vampier options as far as fruits go.

Below, we’ve rounded up our diverse range of the best fruity perfumes, each with its own interpretation, with expert picks along the way. Oh, and fun fact: many of these picks launched just this year!

In This Story

Best Berry Floral: Dior La Collection Privée Rouge Trafalgar Eau De Parfum

Dior

La Collection Privée Rouge Trafalgar

• Why We Love It: Dior’s Rouge Trafalgar contains not one, not two, but six different fruit notes. Despite the abundance of berries, the fragrance never veers into the medicinal territory that cherry can sometimes take on. Instead, raspberry and strawberry bring a touch of sweetness to the tart fruit accord, giving it the fizzy, almost soda-like quality of a berry-flavored soft drink. As it settles on the skin, patchouli and musk emerge, adding depth and keeping the composition from becoming overly sweet.
• Key Notes: Raspberry, strawberry, cherry, mandarin, blackcurrant leaf, grapefruit, patchouli, musk
• This Smells Like: A tangy, fruity, and fizzy cocktail.

Best Citrus Floral: Parfums de Marly Athénaïs Eau De Parfum

Parfums de Marly

Athénaïs Eau de Parfum

• Why We Love It: Named for the famed confidante of Louis XIV, Françoise-Athénaïs de Montespan, Parfums de Marly’s latest fragrance is bright, summery, and balmy. Upon first spritz, it bursts luminous neroli and citrus before settling into an airy arrangement of white florals. Where the house’s beloved Valaya leans crisp and fresh, Athénaïs feels more sun-drenched and soft, summery getaways. As it wears, the initial brightness gives way to a subtle powdery finish that lends the fragrance its most delicate quality.
• Key Notes: Neroli, bergamot, yuzu, orange blossom, jasmine, tonka bean, vanilla
• This Smells Like: A bowl of sliced fresh fruit on a balmy summer’s day

Best Fresh & Green: Guerlain Vétiver Fauve

Guerlain

Vétiver Fauve Eau de Parfum

• Why We Love It: Sure, there’s fig, pineapple, and lime accords at play in Guerlain’s Vétiver Fauve—but mixed with cypriol and vetiver (two grassy plants), this fragrance takes on a whole new green profile. Less like a fruity cocktail and more like wet foliage in a tropical rainforest, this Guerlain pick is for the earthy, green perfume lover who wants to dip their toes into something fruit-forward.
• Key Notes: Fig, pineapple, lime accord, cypriol, vetiver
• This Smells Like: Glamping in the Amazon rainforest.

Best Tart & Woody: Jo Malone London Blackberry & Bay Cologne

Jo Malone

Blackberry & Bay Cologne

• Why We Love It: Minimalists needn’t fear overdoing it when it comes to any Jo Malone London colognes—the name of any given fragrance is a what-you-see-is-what-you-get clue. The same goes for Blackberry & Bay (as in, bay leaves), lending to a more autumnal fruity scent. Blackberry brings tartness, while bay leaves and cedarwood bring a distinctly earthy and woodsy scent. All of which hugs closely to the skin for a cologne that whispers rather than shouts.
• Key Notes: Blackberry, bay leaves, cedarwood
• This Smells Like: Blackberries freshly picked from the forrest.

Best Milky: Miu Miu Fleur de Lait Eau de Parfum

Miu Miu

Fleur de Lait Eau de Parfum

• Why We Love It: You may have seen on TikTok (or even received!) Miu Miu’s cheeky mailer for Fleur de Lait—it came equipped with a believable-yet-faux ice cream, and a metal scooper to match. What’s the catch? Scooping to reveal the perfume, of course! It’s a spot-on visualizer of just what this perfume smells like: a mango-flavored sweet treat. Equal parts fruity and milky, subtle osmanthus balances the trio to keep the scent from teetering into a full-fledged gourmand. In fact, West called it “invigorating, a little playful, and undeniably polished.”
• Key Notes: Mango accord, osmanthus, coconut milk
• This Smells Like: I’ll take two scoops of gelato—one mango, and one coconut.

Best Sultry: Tom Ford Figue Érotique Eau de Parfum

Tom Ford

Figue Érotique Eau de Parfum

• Why We Love It: Figue Érotique lives up to its provocative name with a fragrance that feels just as indulgent. Juicy fig and bright citrus open the composition, while brown sugar and licorice lend it a darker, warmer edge. There’s a decadent quality to the fragrance that recalls the jewel-toned velvet hip-huggers from Tom Ford’s landmark 1995 debut collection for Gucci, making it a natural fit for anyone drawn to rich, fruit-forward fragrances. Plus, this scent is super long-lasting.
• Editor’s Experience: “Dare I say this is my new favorite Tom Ford perfume? I reach for it when I can’t decide on a scent profile. I like that it leads with fresh and fruity notes without being overly sweet or earthy. Instead, the muscovado comes to the fore for a cozy touch.” —Kiana Murden, beauty editor, shopping
• Key Notes: Kadota fig accord, vert de bergamote, muscovado accord, fig leaf accord, ylang-ylang absolute, vetiver essence
• This Smells Like: The olfactory embodiment of 90’s era Gucci, with Tom Ford at the helm.

Best Fruity & Crisp: Ex Nihilo Blue Talisman Eau de Parfum

Ex Nihilo

Blue Talisman Eau de Parfum

• Why We Love It: Just when you think you’ve nailed down Blue Talisman’s scent, it evolves into something entirely different. Upon initial sniff, crisp pear, orange, and bergamot take center stage, with ginger in the foreground for added zest. Despite the addition of georgywood and akigalawood, this perfume reads as fresh rather than woodsy. Meanwhile, ambroxan adds a sense of creaminess.
• Key Notes: Bergamot, ginger, mandarin orange, pear, orange blossom, georgywood, akigalawood, musk, amber
• This Smells Like: Pear and creme fraiche

Best Floral, Fruity, & Earthy: U Beauty Proem

• Why We Love It: That’s right—prestige skincare brand U Beauty does fragrance, too. Their inaugural scent launched just last year, and despite its minimalist bottle, the perfume is quite complex. In fact, there are twelve notes (to be specific), all handpicked by master perfumer and fragrance expert Jérôme Epinette capturing a range of floral, fruity, and earthy. “This fragrance is a journey and not a boring one,” Epinette previously told Vogue, noting that the scent is meant to capture the beauty of a day.
• Editor’s Experience: “I never expected to love Proem as much as I do, but as a long-time fan of U Beauty’s cosmetics, I should’ve known Tina Chen Craig’s vision would compel me. This was one of the first fruity scents that captured my attention, though I wouldn’t really call it fruity. Its sweetness and floral notes create a vibrancy that defies categorization entirely.” —K.M.
• Key Notes: Chinese Magnolia, Centifolia Rose, Jasmine, Lychee, Rhubarb, Pistachio, Vetiver, Peppercorn, Cedarwood
• This Smells Like: A multi-hyphenate that’s clean yet complex.

Best Juicy and Herbal: Amouage Love Hibiscus Eau de Parfum

Amouage

Love Hibiscus Eau de Parfum

• Why We Love It: Per West, an elevated and unexpected fruity floral comes from Amouage’s latest launch. First and foremost, the scent opens with ripe passionfruit. Yes, there’s salted caramel in it, but that’s contrasted with frankincense, sandalwood, and cypriol to avoid the scent becoming confectionary. As it evolves, the dry down lands at a more licorice-like sweetness you’d get from sipping an herbal tea.
• Key Notes: Salted caramel, passion fruit, bergamot, hibiscus, orris, frankincense, sandalwood, cypriol, vanilla.
• This Smells Like: A super juicy hibiscus herbal tea.

Best Spicy & Fruity: Vilhelm Parfumerie Mango Skin

Vilhelm Parfumerie

Mango Skin

• Why We Love It: Fragrance Foundation president Linda Levy previously predicted that mango scents would be all the rage during the summer, and she was spot on, of course. Vilhelm Parfumerie, though, was ahead of the curve when Mango Skin launched in 2018. Imagine ripe, juicy mango and blackberry, with a dash of cracked black pepper: those are the main three notes. To add to the already scrumptious array of smells, patchouli and barely-there white florals add complexity.
• Editor’s Experience: “Mango Skin and I met in summer 2022, while I wandered through Liberty (the famed department store in London, known for its mock-Tudor exterior). One of the fragrance counter associates suggested I step out of my musk-and-moody comfort zone and try a spicy take on a fruity fragrance. Its sweetness is fresh, like sliced fruit, rather than saccharin and artificial; plus, the mix of pepper and patchouli gives it a grown-up edge.” —Conçetta Ciarlo, beauty shopping writer
• Key Notes: Blackberry, mango, black pepper, wild orris, black lotus, jasmine, patchouli, vanilla, pink sugar
• This Smells Like: Slices of super juicy mango, sprinkled with tajin and black pepper.

Best Unique: Liis Flower Glyph

Liis

Flower Glyph Eau de Parfum

• Why We Love It: Liis is true to West’s descriptor of niche fragrance brands emphasis on storytelling. Flower Glyph is one of the most unique fruit scents you’ll come across, with ink as its primary note, giving it a sharp edge. That, however, is softened by plums and blueberries, with a dash of honeysuckle and jasmine. Pollen, though, is another ingredient that adds an unexpected earthy yet powdery note to the mix.
• Editor’s Experience: “I’m an avid watcher of fragrance tok, and I’ve seen a lot of first reaction videos to Flower Glyph; yet, I agree with almost none of them. I’ve seen this scent called everything from a gourmand (wildly inaccurate!) to clean (huh?). I know, as I said before, fragrance is subjective. I believe that this perfume doesn’t get enough credit for its unexpected spiciness, despite not having any spice at all—like the sharpness of a cayenne pepper, which I think is due in part to the je ne sais quois of the ink-on-paper smell. None of the fruit or floral notes overwhelm it enough to make it sweet, though pollen does give it a nice earthy edge. All in all, I’ve never smelled anything like it.” —C.C.
• Key Notes: Ink, blueberry, honeysuckle, mirabelle plums, jasmine sambac, pollen
• This Smells Like: Fresh fruit drizzled in honey and sprinkled with cayenne pepper.

Best Jammy & Tart: Régime des Fleurs Crushed Fruits Regimes Des Fleurs

Régime des Fleurs

Crushed Fruits Eau de Parfum

• Why We Love It: If one thing is certain about Regime des Fleurs founder and self-taught perfumer, Alia Raza, it’s that her blends are always complex and unexpected. Aside from a ripe blend of plum, raspberry, peach, and pineapple (yum!), other notes make this anything but a standard fruity fragrance. Moroccan orris butter adds a light, powdery quality, while bitter orange tree wood and amber adds a tart kick. This isn’t artificial fruit, but more like homemade jam.
• Key Notes: Plum flesh, raspberry seed, peach skin, cognac grape oil, Moroccan orris butter, jasmine sambac absolute, rose hips, bitter orange tree wood, pineapple husk, amber
• This Smells Like: Whipping up your own jam at home from scratch.

Best Berry: YSL Beauty Libre Berry Crush Eau de Parfum

YSL Beauty

Libre Berry Crush Eau de Parfum

• Why We Love It: YSL Beauty’s Libre Berry Twist is noticeably more tart, and as you may have guessed, fruitier than the OG EDP. While raspberry bursts to the fore upon first spritz, French lavender and Moroccan orange blossom (a mainstay in the Libre category) are grounding, making way for its Madagascar vanilla base. Plus, the smell is long-lasting, lingering on clothes and leaving behind a scent trail wherever you saunter.
• Editor’s Experience: “Having just launched this NYFW, Libre Berry Crush made its debut with a super sexy, dimly lit party, draped in red velvet. Where could you find me in the party? Well, near the giant centerpiece decked out in raspberries, of course. Upon first spritz, you’ll notice there’s something moodier and nostalgic about this version—like something your cool teen sister would wear in the 2010s when she’s trying to seem grown-up.” —C.C.
• Key Notes: Raspberry accord, coconut accord, orange blossom, lavender, vanilla
• This Smells Like: A heavy pour of raspberry liqueur.

Best Fruity Vanilla: Carolina Herrera La Bomba Eau de Parfum

Carolina Herrera

La Bomba Eau de Parfum

• Why We Love It: By now, you probably know that Carolina Herrera is known for their very extra, hyper-femme bottles. No, this isn’t a stiletto—it’s a butterfly! You may think the scent would be whimsical and floral, but actually, it’s quite addictive. Dragonfruit nectar is the star note that bursts onto the scene, while it eventually dries down into a syrupy vanilla with hints of peony.
• Key Notes: Dragon fruit, peony, vanilla
• This Smells Like: A frozen cocktail on a tropical beach.