Product description
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Add to Cart
Add to Cart
Customer Reviews
4.7 out of 5 stars 5,383
4.7 out of 5 stars 6,020
4.6 out of 5 stars 1,922
Price
$25.99$25.99 $15.99$15.99 $17.29$17.29
Imparts Incredible Softness Prevents Tangles
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Helps Reduce Frizz & Build-up Free
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Helps Repair Chemically Treated Hair & Breakage
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Helps Preserve Hair Color, Improves Color Vibrancy
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Infuses Strength and Vitality
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UV, Environmental & Thermal Protectant
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Deeply Conditioning Formula Helps Nourish Scalp & Hair
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Intensive Conditioning Treatment
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What Makes Us Different:
Essential conditioning for weekly use, this deep conditioning moisturizing mask delivers softer more manageable hair the longer it stays on. KERATIN the building block protein that makes up all hair. This deep conditioner builds stronger hair to guard against brittleness. Ideal for hair that has had Keratin and/or straightening treatments. SILK sets the standards. We’ve infused Silk Proteins to make hair smooth as glass. Excellent as a weekly INTENSE therapeutic treatment.
IT’ S A 10 TIP/Directions:
Use on wet, clean hair, focusing on ends. Leave on for 2-3 minutes, then rinse with warm water, then again with cool water. For INTENSE conditioning, work into hair and leave on for 5 to 15 minutes. Rinse thoroughly with warm then cool water. Work through wet, clean hair. Use sparingly near roots and more freely towards ends. Leave on for 1-3 minutes before rinsing. For SEVERELY damaged hair, wrap conditioned hair in a warm towel, leave on for an extra 5-7 minutes. Rinse, style as normal. Apply fresh shampooed, rinsed hair. Applying in shower, clip hair up, finish showering before rinsing (approx. 5-10 minutes). For INTENSE conditioning, work into hair, and leave on for up to 15 minutes. Rinse with warm then cool water.
Is Discontinued By Manufacturer : No
Product Dimensions : 1.5 x 1 x 4.8 inches; 0.02 ounces
Item model number : 23/10
Department : Beauty
UPC : 898571000235
Manufacturer : IT’S A 10
ASIN : B003G5A60A
Best Sellers Rank: #16,214 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #90 in Hair Treatment Masks
Customer Reviews: 4.8 4.8 out of 5 stars (1,711) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Instantly restores elasticity
Nourishes and enhances natural body
Improves color vibrancy
RC –
She keeps coming back to this one everytime
My fiancée has tried plenty of different brands and masks over the years, but she always ends up coming back to this one. It has become her “old reliable” because the results are just so consistent. When she uses this, the difference is immediate, her hair is noticeably softer, much smoother, locking in moisture, and it makes detangling a total breeze instead of a chore. She has very thick hair and she swears by this.On top of how well it actually works, it smells great. The scent is pleasant and high-end without being one of those overwhelming perfumes that sticks to everything. It is rare to find something that hits the mark on both performance and scent so well, but this mask manages to do it every time.The only real downside is a small one regarding the bottle. The pump is fine for most of the life of the product, but it can be a little frustrating when you get down to the very last bit in the bottom. You might have to work with it a bit to get every last drop out, but considering how good the actual mask is, it is a very minor trade-off.Overall, this is a fantastic hair treatment that consistently outperforms other brands we have tried. It smells wonderful and does a great job at softening and detangling. Even with the slightly stubborn pump at the end, the quality of the mask itself makes it an easy five-star choice that we will keep buying.
Lauren Adema –
WONDERFUL PRODUCT WITH WONDERFUL PACKAGING!!!!!
I brought the 17.5 oz bottle of this great conditioner. Let me tell you I was skeptical at first because I had never seen it sold in this big of a bottle. I found that first off the price is better to buy the 17.5oz size then the 8 oz jars because you get more for your money. I believe the 8 oz jars are around $22 dollars and you can get this bottle, which has double the amount, for maybe $10 more. No brainier for me. Second the product it self works awesome. I have been using this product for well over a year and it’s one of the only product (even product lines) that can cut though my hair. I have semi-long hair that loves to tangle especially when I swim in salt water or have been out at the beach all day. I use this conditioner every day, some people choose to use it on a weekly basis but I found just using this after shampooing and skipping the regular conditioner step saves time and money in the long run. If you want silky, tangle free hair with no build up left behind then this product is great not only for you but even the whole family. Last off I have to say that I like to use ALL of whatever product I buy so like when I buy a body scrub I use it up until it seems empty then I cut the packaging (bottle) open to get the stuff off the sides and what’s left in the bottom that never seems to come out. So when I used this bottle for the first time I was truly expecting to have to cut into this bottle as well to get ALL of the product. When the time came that I thought that the bottle was empty I had my husband jimmy off the top and to my surprise the bottle was completely empty. Not one drop of anything on the sides or left at the bottom. It’s some of the best packaging that I have ever seen. So to sum it all up it’s a great product, that works wonders for your hair, that comes in packaging that makes you get your money’s worth that in the end is cheaper to buy at the 17.5 oz bottle.
Dawn Price –
Its a 10 for sure
this is a grear product to keep dyed hair healthy.
Maile Skinner –
So worth it!
This stuff is sooo good!! It’s so worth it to buy on Amazon. Paired with the leave in treatment, my hair has been so silk, soft, shiny, and moisturized. It smells good, the fragrance isn’t too strong if you’re sensitive. I was on the fence about ordering since I wasn’t really impressed with the shampoo, but this product is amazing. Worth every cent. I have fine thin hair, and it didn’t weigh it down at all. The price for the big bottle on Amazon is very cost effective for a hair mask!
Me –
Works great!
Works great on my dry damaged color treated hair, before using, I could not comb through my hair after washing it now I can. Has a pleasant smell and my hair looks great.
Erz –
Amazing product!
This mask is amazing! Here’s my story: I had decided to dye my hair red after so long. However, I had dyed by hair black months before. Therefore the stylist said that it needed to be bleached before in order for the red to show. The bleaching was carried out as if adding in a huge amount of highlights. Unfortunately after the bleaching, the red dye did not grasp on to my hair properly. Some parts would look great while others with the hint of blonde. I did not like it so I decided to go back a week later and re dye it again red to cover up the blonde spots throughout the hair. In addition to this, the ends of my hair did not look as red as the roots. Therefore, the stylist added a higher volume for the red dye to that bottom half of my hair due to the whole previously black hair dye I had in. After this second hair dye, my hair started breaking drastically! It would literally break pieces by pieces! I didn’t have to do anything & it would just break. My hair felt sooooo hard and after the second day of the re-dying, I was not able to pass a comb/brush through my hair! It was un-combable no matter what I did. I bought the aphogee treatments for my hair (shampoo, keratin, protein, pro-vitamin leave in conditioner). I tried it for about a month and a half. I did the protein treatment first. I think it helped a little because I did not see as much breakage but it broke. The following weeks I used the shampoo and keratin and pro-vitamin leave in conditioner. I did not see much improvements in using these. All that it did was to make my hair comb-able right after showering due to the pro-vitamin leave in conditioner. When my hair dried, I didn’t dare brush it, especially not on the second/third day. I got worried that I would never be able to have manageable here again. Therefore, I went online and did some more research and found these products. I decided to give them a try. Guess what? They are the best ever! After just ONE use, it made my hair feel soooo great! It was as if I had never dyed my hair! It’s the third day since first usage and it still feels so soft that I don’t even need to brush it! Silky smooth! I use this in combination with the 10 mirable leavin-in plus keratin spray. I will most def continue using these 2 products! They work wonders! You will not regret purchasing! Wish they sold them in my country (Belize) but sadly they don’t so as soon as a friend travels to the US again, I am re-stocking!
Romans –
Best hair mask ever used.
Sonia –
This product its awsome i have fried brittle bleach hair and it dose a Big difference in my hair!!and Normally its 35$ for a jar!!i Will be back for more
cher –
Great value for the size but I can’t say 100% it was genuine. I buy a very small container from a salon for 50$, so I hoped I could purchase this to save $, I would buy it again though because although it didn’t seem as amazing as the tiny salon container it’s still better than anything you can get at drugstores. I used its a 10 products to care for my color treated ends for a few years before purchasing from here. The conveinence of a pump was a nice change from an awkard jar as well.
M.U. –
I noticed some (though not huge) improvement in terms of frizziness. Still, lest impactful than I would have hoped.
Suzy –
don’t like the packaging, makes it hard to get all the product.