Product description
1 Step 1
2 Step 2
3 Step 3
4 Final Look
Foundation Finder
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Customer Reviews
4.3 out of 5 stars 6,265
4.2 out of 5 stars 67,165
4.2 out of 5 stars 24,970
4.3 out of 5 stars 5,706
4.3 out of 5 stars 817
4.3 out of 5 stars 761
3.7 out of 5 stars 280
Price
$19.99$19.99
$19.00$19.00
$34.98$34.98
$23.80$23.80
$25.91$25.91
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Product
Powder Foundation
Powder Foundation
Illuminating Foundation
Tinted Moisturizer
Serum Foundation SPF 50+
Liquid Foundation
Illuminating Liquid Foundation
Form
Powder
Powder
Powder
Liquid
Liquid
Liquid
Liquid
Finish
Matte
Natural Demi-Matte
Satin
Dewy
Natural
Natural Matte
Satin
Coverage
Medium to Full
Light to Medium
Sheer to Light
Sheer to Light
Light to Medium
Medium to Full
Medium
Why You’ll Love It
Sweat Resistant
Adjust to Match Skin
Vitamin C Infused
Hydrating + Lightweight
Skincare Infused + SPF50
Weightless Feel
Hydrates + Brightens
Cruelty-Free
✔
✔
✔
✔
✔
✔
✔
Is Discontinued By Manufacturer : No
Product Dimensions : 2.75 x 0.95 x 2.75 inches; 2 ounces
Item model number : 00-FWD002-R1
UPC : 849154049356 849154014538
Manufacturer : Laura Geller Beauty
ASIN : B01BRD1TPI
Best Sellers Rank: #675 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #10 in Foundation Makeup
Customer Reviews: 4.3 4.3 out of 5 stars (6,265) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
DOUBLE TAKE BAKED BUILDABLE FULL COVERAGE POWDER FOUNDATION: Get skin that gets a double take. This foundation gives you instant elegance with full coverage, a classic matte finish that’s never cakey, and a long-wear formula that doesn’t fade. Handmade in Italy, the creamy formula feels like a treat for skin.
FAIR: Fair beige with warm yellow undertones
ANTI-AGING INGREDIENTS: With antioxidant-rich Jojoba Seed Oil that softens and soothes skin, Centella Asiatica Extract that hydrates and mitigates sun damage, and anti-aging Camellia Sinensis Leaf Extract, there’s plenty to love about how this foundation looks and feels. Not only will it stay on all day, your skin will be better for it.
PERFECT FOR: This full-coverage foundation is an all-around favorite, but those with mature skin and fine lines and wrinkles will especially love it. Not only does it never get cakey, but it’s made for movement — no cracking or fading with every facial expression.
HOW TO APPLY: You can use this matte foundation makeup wet or dry with the included dual-sided pink and white applicator sponge. For dry application, apply foundation with the pink side of the sponge. Gently dab the powder, pat it on the areas that need the most attention first, then blend outward and upward. For more serious coverage, apply it wet with the white side of the sponge. Dampen the sponge, dab the powder and pat onto face then blend outward and upward until fully blended.
Wendy D. –
LOVE IT!
I wish I could give it 6 stars! Very thin but full coverage. Lightweight. Natural appearance. Easy to use. Great product! Will buy again!
Morgan Domme –
Love this make up brand so worth the money
This foundation doesn’t settle into your fine lines or crease in your skin nice if you have mature skin this is the stuff you wanna use it’s color match is right in skin feels like silk and it’s blend ability is amazing very effective use her brush she makes for her foundations and you’ll get the perfect amount of coverage I promise the brush is worth the extra investment it’s not like other brushes it moves up and down and slides so you can have it poofy and get lighter coverage or slide it in a tighter brush and build the product up to a medium coverage from a light cover Can’t say enough good things about this brand of make up lightweight good for the skin and the appearance of your skin covers imperfections like a filter here’s a pic of me with it on and I actually have a really red face with a couple blemishes and you honestly can’t tell at all!
M. K. –
Great product and exactly what I had been looking for.
Great light coverage. It looks so very natural. The application is super easy and doesn’t leave dark or light marks anywhere. If that makes sense. 🙂 Color was perfect!
Keith and Jerusha Hubble –
ok but not worth hype
Its nice, but not worth the hype. This is a decent coverage, but the applicator is a rough sponge that like lufas my face. Dont love that. and the coverage is … meh.
Tina Bubbles –
Doesn’t fall into lines and wrinkles and last all day
Love this foundation! It doesn’t fall into lines or wrinkles. It lasts all day long and doesn’t look cakey. I love all of my Laura Geller makeup that I have tried so far it is definitely made for mature skin and is reasonably priced. I don’t think I’ll ever go back to liquid foundation again.
LS –
Know your skin. It’s too dry and shows wrinkles
A lot of good and there’s a lot of not so good. It does cover. I am 73 and I have brown spots. I can’t expect a quick rub to cover them, and I don’t, but you have to put on several layers. When you put on several layers you look like something out of a’20s horror flick. It was on so thick that it went into every wrinkle and the lines were more pronounced than I’m used to. I was pleased with the color, please with the coverage basically except for I had to use too much. This would be great for photos because it’s so matte and powdery. I have dry skin to start with and this just made it worse. I’m sure it will work for others but it wasn’t great for me. I hope nobody got too close to me because it looks like you could take a fingernail and scrape it. I think it was a nice try from Laura to do a full coverage, we needed it because the other stuff is too thin, but now I don’t think I will buy it again. As I look in the mirror it is showing wrinkles more than ever instead of just adding color and cover to my skin. By the way I am a print model and not generally filled with wrinkles or terrible skin, so I was hoping this would be the magic I needed. I’m afraid I will have to go back to my liquid that is much smoother and much lighter. I’m disappointed because I really hope this would be my go-to product but as I sit here in the mirror I can see that I look like Norma out of Sunset Boulevard with too much makeup.
Sandra Frost –
LOVE this powder foundation!
I LOVE this powder foundation and was overjoyed to see my shade available on Amazon. The maker’s website is out of stock! The powder foundation offers impressive coverage. I apply a bit of redness reduction cream and then apply the Laura Geller powder foundation over it. Lovely finish!
Wende –
Pleasantly surprised woman of color
It came perfectly packaged and sealed, in a timely fashion but I was greatly disappointed to find there was no dual sided applicator sponge in my compact. I wanted to try this product for a long time but couldn’t make myself spend the money. I ended up ordering it for my 60th birthday. I’m not happy my package wasn’t complete but I must be honest.. I tried it with a Kabuki brush as suggested in the advertisement and I found it to be amazing. I chose the deep color and it matched my skin perfectly! I first applied my primer then went for very light coverage, amazed that with barely a dusting it hid blemishes and minor imperfections. Eager to see what would happen, I applied a bit more for full coverage making sure I lightly dabbed fine lines and wrinkles per directions,even he terrible turkey waddle under my neck. The results are amazing! It is not heavy or cakey to me! Thank you for making me look 20 years younger on my birthday Laura Geller! It’s light weight, feels barely there and lasts all day with no shine and minimal coverage. Amazing product!
NB –
Excellent product but I. Could not find my shade in this brand
sonja koch –
Liebe es, total natürlich!
Maini N. –
Sono più di 10 anni che lo uso ed è fantasticoNon appesantisce e rispetta la pelle.Peccato che in Italia non si trovi
Nancy –
Never settles into the fine lines and wrinkles on my middle-aged skin, never clogs my pores and creates a photo finish with great coverage that doesn’t look cakey. It’s a bit pricey but worth it.
Ms. Linda M. Norton –
Beautiful I shall only be using this brand from now on perfect for the mature skin