




Product description

Gentle Cleansing Wash for Clean, Comfortable Skin
Purpose Gentle Cleansing Wash effectively removes dirt, oil, and impurities without stripping or over-drying your skin. Developed with dermatologists and clinically shown to be as gentle as water, this lightweight, soap-free formula leaves skin feeling clean, soft, and balanced — never tight or irritated. Perfect for daily use, even on sensitive skin.

Clinically Shown to Be as Gentle as Water
Your skin deserves effective cleansing without compromise. Purpose Gentle Cleansing Wash is clinically proven to cleanse as gently as water while still lifting away dirt, oil, and surface buildup. It rinses clean, leaving your skin refreshed, smooth, and comfortably hydrated — making it ideal for everyday use.

Developed with Dermatologists
Carefully formulated with dermatologists, this gentle cleanser is designed to support your skin’s natural moisture balance while effectively removing impurities. The result? Clean skin that feels calm, soft, and healthy — not tight or stripped.

Pure, Gentle Care
Alcohol-Free – Won’t dry out or irritate skin
Soap-Free – Cleanses without harsh surfactants
Oil-Free – Lightweight and non-greasy
Not Tested on Animals – Committed to responsible care
Thoughtfully formulated for daily cleansing that respects your skin.

Over 90% 5-Star Ratings
Customers love the way Purpose Gentle Cleansing Wash leaves their skin feeling clean, soft, and refreshed.
Trusted by generations for simple, gentle, effective cleansing.
Is Discontinued By Manufacturer : No
Package Dimensions : 5.98 x 3.31 x 2.32 inches; 6 ounces
Item model number : SADHB167
UPC : 301875501068 787734666879
Manufacturer : Purpose
ASIN : B00JKTU0V6
Best Sellers Rank: #23,531 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #396 in Facial Cleansing Washes
Customer Reviews: 4.8 4.8 out of 5 stars (1,798) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Developed With Dermatologists: For all skin types, including sensitive and/or dry skin
Gentle: Removes dirt, oil, and makeup without over-drying skin, clogging pores, or leaving residue
Won’t Sting Eyes: Ideal for removing eye makeup
No Unnecessary Ingredients: Free of oil, soap, alcohol and gluten; no synthetic colors; no added sulfates; not tested on animals
Simple Skincare: Use PURPOSE Gentle Cleansing Wash or Bar with PURPOSE Dual Treatment Moisture Lotion SPF 10








Jess –
A Great Replacement for Basis
I switched to this after Basis was discontinued, and it works very similarly! Basis had a wonderful light scent, but this one is mostly unscented. The formula is gentle yet still does a great job cleansing. I’m really happy I found a good alternative!
Sonny –
Best product and supplier for us.
Purpose is the only personal cleansing product we have used in the last 40 years. When Amazon started offering it we have always bought through them because of price and availability.
Sue –
Gentle face wash
Gentle on your skin. Very sudsy, little scent and it is not expensive!
Jozie –
Best Ever Facial Soap
The only soap I use on my face. Recommended by an esthetician over 15 years ago. The best product on the market.
Sherry –
Purpose face wash
It’s gentle and I really like it
Elizabeth R Allen –
Gentle was for your skin
I was advised to wash my eye lid area where I had a style with this cleanser because it would not sting my eye. I used it with warm water compress on a washcloth and the style went away within a day . I will continue to use to remove makeup gently .
J&M –
Face wash
Delivered on time. Good price.
BarbR –
IT CLEANS BUT IS NOT SOAPY
Have used Purpose for years, it”@ sudsy but not soap ans very gentle for the skin. Here there is an allergy to fragrance and Purpose does not have nor need one, it’s purpose speaks for itself!