On a sunny Tuesday morning during Cannes Lions, a group of CMOs and other luxury leaders took a break away from the chaos of La Croisette and gathered bright and early at La Môme to discuss the future of taste, influence, and offline relationships at a breakfast hosted by Vogue Business and Sparks.
Melissa Levy, President, Sparks | Photo: Cesare Piaser
The conversation, kicked off by Sparks president Melissa Levy and Vogue Business executive editor Hilary Milnes, centered around the value of human connection in an increasingly automated and algorithm-influenced world. Guests were invited to speak openly and off-the-record about some of the topics executives face today: how to amplify a distinct point of view and taste level while breaking through the sameness of online noise; the different goals of digital and offline activations; the merits of virality versus longevity; and what role automation should play in brands’ futures.
Leaders from brands in attendance included Victoria’s Secret, Estée Lauder Companies, Unilever, Condé Nast, and Hinge.
