Blame it on a viral Marks & Spencer tote. The brightly colored bags sparked a shopping frenzy in the UK that echoed last year’s Trader Joe’s mini tote obsession, turning a nostalgic accessory into one of the season’s most talked-about buys.
The enthusiasm surrounding the trend isn’t confined to one corner of the market, though. Designers are curating dedicated accessory collections or reimagining signature styles in PVC and glossy finishes, from Chloé and Tory Burch to Diesel. Meanwhile, labels like Steve Madden, Melissa, Tyler Ellis, and Dolce Vita are exploring contemporary silhouettes and vibrant color palettes that tap into fashion’s growing embrace of whimsy, nostalgia, and joyful dressing.
The 2026 jelly bag edit
If summer could be distilled into a handbag, it might look something like this….
Cushionaire Kizzy Jelly Tote
A bag this fun belongs at a rooftop pool or coastal resort, but it’s still simple enough to work with any outfit you’ve got planned. We love a summer bag that’ll lend character to even the most basic linen separates.
Dolce Vita Solandra Jelly Clutch
A reminder that the trend doesn’t have to be confined to daytime dressing. With its compact silhouette and tortoise-shell finish, this Dolce Vita clutch proves that a jelly bag can feel just as at home after dark.
Minimalists, this one’s for you. Uncomplicated in the best way, it lets the shape do the talking. Consider it the sort of bag that slots into your routine, whether it involves a spin class, a coffee run, or a weekend spent exploring the city.
Staud Large Christos Tote
This Staud tote proves the jelly bag trend works beyond mini bags and novelty shapes. Reimagined in a translucent red finish, it offers a fresh perspective on one of the brand’s bestselling styles.
Tory Burch Clear Mini Romy Bucket Bag
Part of the Splash Jelly Drop collection, Tory Burch’s Mini Romy reworks one of the brand’s signature shapes into a bright aquatic blue that immediately calls to mind swimming pools and cloudless skies.
Farm Rio Jelly Flower Bag
Farm Rio’s floral-shaped bag, which comes in a vibrant peach hue, channels the joyful spirit that defines the Brazilian label. A conversation starter in every sense, it’s difficult to overlook.
Diesel x Melissa Quantum Dome Shoulder Bag
The futuristic finish on this Diesel bag will make any outfit you pair it with feel like a totally new chapter. It’ll look especially sharp against an all-white or all-black outfit this summer.
Kurt Geiger Kensington Jelly Shoulder Bag
The Kensington has long been one of Kurt Geiger’s signature styles. Reimagined in jelly, it takes on a lighter mood than its leather counterpart that’s perfect for the season.
A version of this story was previously published in Vogue Arabia.
