Earlier this morning in New York’s always-buzzing Meatpacking District, a long queue of young, cool folks could be seen lining up along 14th street—circling the block from 10th avenue all the way to 9th. If those passing by were curious as to what all of the fuss and hype was about, it didn’t take them long to figure it out: Justin Bieber’s music could be heard blaring from many various iPhones—“baby, baby, baby—ooh!”—and a throng of fans were sporting Bieber’s exclusive merch from his 2026 Coachella show.
Clearly, this was a case of Bieber fever.
Diehard Beliebers were all waiting to enter the special new pop-up shop from Skylrk, Bieber’s own brand, that is running until July 20. The weekend pop-up is only the third physical retail experience from Skylrk, which launched in 2025 and mainly operates as an online brand. The first pop-up opened in November in Tokyo, and the second in April, as an on-site activation during Bieberchella.
Fans waiting in line for the Skylrk pop-up.
For this latest New York moment, shoppers started lining up late last night for their chance to score some of the new Skylrk collection. (Many of them admittedly skipped work for the occasion, though a few lucky teachers were off on summer break.) Among the offerings to vy for in the Big Apple? New streetwear pieces, footwear, and even audio items such as a new collection of portable Domo speakers, which will also be available in limited quantities at the Target store in Soho. (They will go fast: Only 100 speakers are at the pop-up, and 600 at Target.)
Photo: Courtesy of Skylrk
