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    Home»Scents»The Vogue Business SS27 Global Buyer Report
    Scents

    The Vogue Business SS27 Global Buyer Report

    techBy techOctober 14, 2026No Comments3 Mins Read
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    The Vogue Business SS27 Global Buyer Report
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    Thousands of looks have gone down the runway over 440 fashion shows and presentations across fashion’s four capital cities during the Spring/Summer 2027 season — each made up of clothing and accessories for buyers to consider for the upcoming season.

    Some of these items will never go into production. Others are surefire sellouts. Skirts reigned supreme, with buyers expecting to see an abundance of Prada midi and Dries Van Noten poster print skirts on the racks — and the sidewalks — come next summer. Anthony Vaccarello’s gilded farewell collection for Saint Laurent is also a highly anticipated eveningwear bestseller. And, continuing their hot streak, Celine and Chanel have buyers excited about next season’s ready-to-wear and accessory sales.

    The SS27 shows also pointed to emerging trends for the year ahead. Maximalism made its comeback, as embellishments, graphic tees and structured bras dominated many of the buzziest offerings, pushing past seasons’ minimalist tilt to the wayside. Color emerged as one of the most important trends, says Linda Fargo, Bergdorf Goodman’s SVP of the fashion office and store presentation, who also calls out the craftiness and romanticism of the season, joining her fellow buyers in spotlighting the abundance of lace and broderie anglais, from The Row to Chloé. Meanwhile, spanning New York to Milan, waists were cinched tighter, and shoes got even freakier, as consumers’ bodies and budgets continue to shrink.

    Still, buyers are optimistic. This spring/summer season was clocked for its commerciality, as designers sought to offer a creative spin on clothes they felt confident would sell, a possible nod to luxury’s slow-going rebound. While the majority of buyers cited Paris as their favorite fashion week — home to the biggest brands, it’s also the most lucrative for many retailers — New York was a close second, with many calling out the city’s energy, optimism and newness.

    “We leave the season and the four cities satisfied and confident that we have enough new trends, high-quality products, and exciting evolutions, as so many houses continue to successfully reinvent themselves,” Fargo says.

    Below, fashion buyers share their top picks from this season’s shows.

    Chloe King, women’s fashion director at Neiman Marcus and Saks: New York

    Favorite shows: Jil Sander, Prada, Dries Van Noten, Celine, Rick Owens, Chanel, Simone Rocha, Proenza Schouler.

    Favorite items: The graphic animalia coat at Proenza Schouler, the candy shop of embellishment on skirts, car coats and accessories at Dries Van Noten, the ballooning yellow dress at Jil Sander, the satin A-line and pleated skirts at Prada, the mismatched but masterful layering at Marni. Matthieu Blazy’s offering of 83 different shoes styles on the Chanel runway is a fashion fanatic’s dream. New soft structured bags at Bottega Veneta, Loewe and Gucci looked great.

    Business Buyer Global Report SS27 Vogue
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